Senior Salesforce Marketing Cloud Developer Accolite Digitial

5.0 - 9.0 years

0 Lacs

chennai, tamil nadu

On-site

As a part of Bounteous x Accolite, you will be responsible for utilizing the SFMC platform to create and execute marketing campaigns. Your role will involve working independently and directly with Marketing teams to drive the strategy for the email program, ensuring strong engagement and results through audience segmentation, deliverability, best practices, and data analysis. You will be expected to analyze the effectiveness of Digital Marketing deliverables, measure them against objectives, and report results. Additionally, you will need to ensure flawless delivery of daily campaigns, troubleshoot issues that arise, and implement solutions to mitigate future problems. Your key responsibilities will include: - Utilizing the SFMC platform for creating and executing marketing campaigns - Working independently and collaborating directly with Marketing teams - Driving the email program strategy for strong engagement and results - Analyzing the effectiveness of Digital Marketing deliverables and reporting results - Ensuring flawless delivery of daily campaigns and troubleshooting issues Preferred qualifications for this role include: - Being an immediate joiner - Having 5+ years of SFMC experience, including campaign development and integration - Background with multiple SFMC implementations - Experience with SQL, AMP Script, HTML, CSS, and JavaScript - Strong business understanding of digital marketing - Experience with data model design, campaign orchestration, lifecycle programs and personalization, marketing data optimization and list cleansing, data optimization and hygiene, campaign personalization - Experience with SSJS is preferred - Working knowledge with Litmus is preferred - Experience with SFMC custom report setup and platform migration - Experience with Marketing Cloud personalization, Marketing Cloud Advertising, Marketing Cloud Datorama, Marketing Cloud Intelligence - SFMC Certification (Marketing Cloud Specialist or Email Specialist) preferred - Working experience with ESP platforms such as Responsys and Braze a plus - Strong verbal and written communication skills - Demonstrated history of establishing and maintaining relationships with internal and external clients - Ability to quickly adjust to shifting priorities - Work effectively both in a team setting and independently - Adaptable and solution-focused with strong troubleshooting skills - Bachelor's degree in business, Communications, Technology, Marketing, Math or related field or equivalent experience - Willingness to be on call for any QA support outside of business hours Please note: The above description is based on the information provided in the job description.,

Posted 21 hours ago

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