Gurugram, Haryana, India
None Not disclosed
On-site
Full Time
One of our MNC client in scientific testing and measurement equipment business, is looking for The Global SEO and Content Marketing Specialist. This role is responsible for providing strategic and operational consultancy aimed at improving organic performance, optimizing both technical and content aspects, and executing outbound organic marketing initiatives. As part of the Digital and Operations team, collaboration with internal departments and external marketing partners is essential to develop and implement an effective SEO roadmap. -The specialist will manage, define, and implement all on-site and off-site SEO changes, -Ensuring performance metrics are achieved -Shaping and delivering a SEO strategy that aligns with ambitious growth objectives. -Key aspect of this position includes producing high-quality, well-researched articles and written content that resonates with our target audience. -Specialist must stay updated on trends in the testing and measurement industry, monitor and report on rankings, and conduct thorough keyword research. Experience Required: 3 to 8 years
Gurugram, Haryana, India
None Not disclosed
On-site
Full Time
We are looking for a talented Marketing Assistant for one of our MNC client located in Gurgaon. The ideal candidate will support the marketing department in executing various marketing strategies and campaigns. This role involves administrative tasks, creative input, and analytical work. Role and responsibilities: Content Creation: Assist in creating and editing marketing materials, including blog posts, social media content, newsletters, and promotional materials. Market Research: Conduct market research to identify trends, target audiences, and competitive analysis. Campaign Support: Help plan and execute marketing campaigns across various channels (digital, print, social media, etc.). Data Analysis: Monitor and report on the performance of marketing campaigns using analytics tools. Event Coordination: Assist in organizing and promoting company events, trade shows, and webinars. Administrative Tasks: Manage marketing calendars, coordinate meetings, and handle other administrative duties as needed. Collaboration: Work closely with the marketing team and other departments to ensure cohesive and effective marketing efforts. ensure cohesive and effective marketing efforts. Qualifications: Education: Bachelor’s degree in Secondary degree in Marketing, Business, Communications, or a related field. Experience: Previous experience in a marketing role or internship is preferred. Skills: Strong written and verbal communication skills. Knowledge of Microsoft Office Suite and marketing software (e.g., CRM tools, email marketing platforms). Familiarity with social media platforms and content management systems. Excellent organizational and multitasking abilities. Creative thinking and problem-solving skills. Attention to detail and ability to work under tight deadlines.
Gurugram, Haryana, India
None Not disclosed
On-site
Full Time
We are hiring Global Marketing Operations Specialist (Hybrid) for one of our MNC client based out of Gurgaon, Haryana. The Global Marketing Operations Specialist is a key role linking all the systems that Marketing needs to generate, manage, track and report activity to maximize results from the activities carried out by Marketing as well as administer the website. The role is part of the Digital and Operations team. It is data-driven role and works in collaboration with Sales, Sales Ops, Product, Finance and IT. It is a critical function to ensure support our digital presence and to report. It is also critical for understanding and management of customer data and to accurately report and identify insights that will guide effective marketing programs as well as supporting the delivery of marketing activities on our systems, namely Pardot and Salesforce. This includes managing flow of leads through the systems for effective follow up as well as reporting/tracking activities and spend as well as data analysis and recommendations. It is also to provide support , training and guidance to the team from inexperienced new hires to senior execs across all global regions. Primary Duties & Responsibilities: Own data and reporting for the Marketing department, including but not limited to providing visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, Google Ads and other systems with dashboards and data visualization tools. Set Marketing KPI’s and create unified global reporting for Marketing reporting. Understand Marketing systems, their integration and how to use them from both a theoretical perspective as well as practical, hands-on perspective. Working with the Head of Digital and Operations to support the administration of the website. Manage and recommend changes needed for Marketing effectiveness, working with other relevant departments, such as Sales Ops and IT. Provide valuable, actionable insights derived from data that help understand patterns of customer behavior, segmentation, and other customer insights for action. Provide intelligence and systems for segmentation of activity and database. Managed and report on the customer database, trends, numbers, and needed actions. Ensure compliance with relevant legal requirements in each region, including policing and tracking of privacy., opt-out requirements etc. Own the departmental budget – track expenses and invoices. Work with the Demand Gen team to ensure campaign visibility and reporting. Optimize activities through a/b testing. Collaborate closely with Sales Ops to ensure a synchronized approach for success. Regularly communicate campaign programs and performance to key stakeholders. Provide training where needed within the department and outside of it. Qualifications: A data-driven mindset and high logical/math skill and systems. 4+ years’ experience in a Marketing operation role. Expert-level proficiency with Salesforce.com, Pardot and data visualization or reporting tools including PowerBI, DOMO, or similar. Knowledge of SQL. Experience measuring and reporting the impact of lead generation programs Strong communication skills and ability to clearly articulate impact Ability to influence and work cross-functionally across internal teams Marketing experience in the test and measurement and/or equipment rental and advantage Experience & Education 4-year degree or equivalent is preferred in a numerate subject. Deep understanding of Marketing Programs gained from working with Marketing teams for 4+ years. 4+ years’ experience in B2B or B2C Marketing Operations. Global mind-set and proven ability to communicate and support teams across the globe.
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