4 Engagement Frameworks Jobs

Job Title: Manager Loyalty and Engagement Experience Required: 45 years Location: Mumbai (on-site) Kindly share your resume on - [HIDDEN TEXT] Role Overview: Were looking for a highly analytical and user-obsessed Manager Loyalty and Engagement to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analyticsresponsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base. You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a high-impact role that directly supports our goal to grow DAU/MAU and deepen user-product affinity. Key Responsibilities: Design and execute app engagement strategies that increase DAU, MAU, and session duration. Create gamification-led experiences to drive repeat usage and behavioral stickiness. Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel Create Engagement models for referred users to drive engagement and initial business outcomes Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users. Leverage in-app behavioral data to understand user intent signals and cross-product affinities . Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS , and other owned channels. Conceptualize and execute reactivation workflows for dormant or inactive users. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts , and churn recovery rate . Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.). Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals. Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight. Must-Have Qualifications: Previous BFSI and Fintech Exposure 35 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST! Strong understanding of fintech consumer motivations , especially in underserved or first-time credit segments. Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers. Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel . Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution. Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards. Good to Have: Experience in deploying gamified engagement models or behavioral nudges. Exposure to tier 24 Indian audiences , especially for vernacular and low-tech segments. Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior. What Success Looks Like: Increase in returning user base and app re-engagement rates Consistent improvement in DAU, MAU, and session time Loyalty mechanisms that drive feature repeatability Higher adoption of cross-sell products through in-app journeys Reduced churn and improved reactivation of dormant users Reporting to: CBO and Co-founder Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams. Kindly share your resume on - [HIDDEN TEXT] Show more Show less

Role Overview: Were looking for a highly analytical and user-obsessed Manager Loyalty and Engagement to own and scale in-app user engagement, retention, and loyalty. This role sits at the intersection of marketing, product, and analyticsresponsible for designing and deploying strategies that increase app usage, session time, and repeat behavior among our existing user base. You will develop engagement hooks, drive gamified experiences, and build loyalty mechanisms that turn our transacting users into long-term brand advocates. This is a high-impact role that directly supports our goal to grow DAU/MAU and deepen user-product affinity. Key Responsibilities: Design and execute app engagement strategies that increase DAU, MAU, and session duration. Create gamification-led experiences to drive repeat usage and behavioral stickiness. Drive Referral program with the user base and employees to increase top funnel and create a new acquisition channel Create Engagement models for referred users to drive engagement and initial business outcomes Identify and implement loyalty and rewards frameworks to recognize and retain high-intent users. Leverage in-app behavioral data to understand user intent signals and cross-product affinities . Develop automated engagement journeys across push notifications, in-app messaging, WhatsApp, SMS , and other owned channels. Conceptualize and execute reactivation workflows for dormant or inactive users. Define and own core KPIs: returning user %, engagement frequency, feature repeat rate, retention cohorts , and churn recovery rate . Partner with Product and Design to implement in-app features that reinforce engagement (missions, progress bars, badges, etc.). Conduct ongoing A/B experiments to optimize lifecycle touchpoints based on user cohort behavior and engagement goals. Optionally explore brand partnerships that offer mutual value to increase app engagement and user delight. Must-Have Qualifications: Previous BFSI and Fintech Exposure 35 years of experience in lifecycle marketing, CRM, growth, or product marketing , preferably in fintech, D2C, or consumer apps . Hands-on experience is MUST! Strong understanding of fintech consumer motivations , especially in underserved or first-time credit segments. Proficiency in analyzing user journey data to define product affinity, intent segments, and retention triggers. Familiarity with marketing automation and analytics tools such as MoEngage, WebEngage, Clevertap, Mixpanel . Ability to work cross-functionally with Product, Data, Design, and Content teams to deliver seamless execution. Experience in designing and tracking loyalty metrics , engagement frameworks, and reporting dashboards. Good to Have: Experience in deploying gamified engagement models or behavioral nudges. Exposure to tier 24 Indian audiences , especially for vernacular and low-tech segments. Understanding of rewards mechanics (tiers, milestones, missions, cashback logic) and their impact on user behavior. What Success Looks Like: Increase in returning user base and app re-engagement rates Consistent improvement in DAU, MAU, and session time Loyalty mechanisms that drive feature repeatability Higher adoption of cross-sell products through in-app journeys Reduced churn and improved reactivation of dormant users Reporting to: CBO and Co-founder Collaborates with: Product, Brand, Performance Marketing, Data, and Engineering teams. Show more Show less

As a valuable member of our team, you will play a crucial role in supporting various key result areas. Your responsibilities will include: Supporting the Strategy & Process Design: - Assisting in the design and implementation of the end-to-end digital distribution strategy for Digital RPs. - Ensuring seamless digital onboarding journeys and structured engagement frameworks. - Implementing business tracking and real-time reporting mechanisms. - Managing effective grievance management processes. Managing the Digital Lead Funnel: - Setting up and overseeing digital lead funnels for lending and other financial solutions. - Driving visibility and ownership across the entire funnel. - Collaborating with product, credit, and tech teams to streamline lead lifecycle processes. Implementing Tech-Enabled Engagement: - Building and executing a low-touch, high-scale engagement model using digital tools and automation. - Creating campaigns for partner activation and retention. - Utilizing digital content, gamification, and nudges to enhance productivity. Facilitating Cross-Functional Collaboration: - Working closely with Marketing, Tech, and Training teams to build referral journeys and onboarding workflows. - Setting up tracking dashboards and data capture mechanisms. - Coordinating training and campaign rollouts effectively. Managing Performance Campaigns & Reporting: - Planning and executing FB and other digital campaigns for ABG cohorts. - Generating valuable insights through data-driven reporting. - Constantly optimizing campaigns for better conversion rates and engagement. Driving Process Improvement & Scalability: - Identifying gaps and streamlining processes for Digital RPs. - Recommending and implementing automation/tech upgrades to enhance scale and efficiency. Minimum Experience Level Required: 2 - 5 years Job Qualifications: Post Graduate Join us in this exciting opportunity to contribute to our digital distribution strategy and make a meaningful impact on our organization.,

As a Business Management Consultant in the Customer Success function of HCLSoftware, you will play a critical role in analyzing, recommending, and implementing strategies that drive customer retention, renewal growth, expansion, and improve operational efficiency. Working closely with senior leadership, business units, and cross-functional teams, your primary focus will be to enhance business processes, optimize organizational performance, and deliver measurable results through data-driven strategies. Your responsibilities will include conducting strategic analysis and planning to identify challenges, opportunities, and areas for improvement. You will provide recommendations to enhance renewal strategies that increase retention rates and align with business goals. Additionally, you will evaluate existing processes and workflows to recommend improvements in efficiency and productivity, collaborating with stakeholders to implement process changes that align with company goals. Furthermore, you will assist in managing organizational change by developing change management strategies that ensure smooth transitions, stakeholder and team buy-in, and adoption of new practices and technologies. Staying informed about industry trends, competitive landscape, and market dynamics will be crucial for guiding business strategy and product development decisions. You will also lead and coordinate projects aimed at improving business processes or introducing new initiatives, ensuring timely delivery within scope and budget. Collaboration with Sales, Marketing, Product, and Finance teams is essential to align on value messaging, product adoption, and pricing strategy for renewals. You will develop performance metrics and key performance indicators (KPIs) to track and measure business success, providing regular reports and actionable insights. Designing and implementing strategic engagement frameworks for key accounts expansion will also be part of your responsibilities. To qualify for this role, you should have a Bachelor's degree in Business Administration, Management, or a related field, with 7+ years of experience in business management consulting, preferably within the software or technology industry. Strong understanding of business operations, software solutions, and technology-driven processes is required, along with experience in process improvement methodologies such as Lean and Six Sigma. Excellent project management skills, communication, interpersonal skills, and proficiency in business intelligence tools, CRM software, and MS Office Suite are essential. Preferred skills include experience with enterprise software solutions or SaaS-based businesses, familiarity with Agile methodologies, experience in customer relationship management, and renewal strategy development. Holding consulting certifications like PMP, Lean, or Six Sigma would be advantageous for this role.,