Create, curate, and manage high-quality content (posts, reels, videos, blogs, graphics, stories) for platforms such as Instagram, Facebook, LinkedIn, YouTube, Pinterest, and Twitter (X). Monitor social media trends, tools, applications, and best practices to stay ahead of industry shifts. Manage social media advertising campaigns (Meta Ads, LinkedIn Ads, Google Ads for social platforms) to optimize reach, engagement, and conversions. Track and analyze key social media KPIs (engagement, reach, impressions, conversions, ROI) and generate performance reports. Build and maintain online communities by engaging with followers, responding to comments/messages, and fostering meaningful relationships. Collaborate with design, content, and marketing teams to ensure brand consistency across all channels. Work with influencers, brand ambassadors, and partners for collaborations and campaigns.Role & responsibilities