Enablement Engineer 3 (Analytics)

As an Enablement Engineer (Analytics) at Adobe, you will play a crucial role in the Growth and Martech Engineering team by implementing Analytics and Experience Cloud solutions for Adobe.com and other digital platforms. Your responsibilities will include designing and executing scalable web data collection and tagging strategies using AEP's Data collection tools, JavaScript, and other supporting tools. Your key responsibilities will involve collaborating with marketing, product, and analytics teams to gather tracking requirements and translate them into actionable Tagging Specification documents (TSDs). You will be responsible for designing, implementing, and managing scalable tagging strategies using Adobe Launch/Tags and AEP Web SDK to ensure accurate data capture. Additionally, you will work closely with engineering teams to align data layer implementations with XDM schema and business logic. In this role, you will configure AEP components, including schemas, datasets, and ingestion pipelines, while also partnering with QA to validate and fix tag deployments using tools like AEP Debugger, Charles Proxy, and browser DevTools. Ensuring data governance and privacy compliance (e.g., GDPR, CCPA) will be a crucial aspect of your responsibilities. You will also enable integrations with Martech platforms such as Adobe Target, Audience Manager, and third-party tools like Google, Meta, and Contentsquare. Furthermore, you will provide documentation, training, and ongoing support to multi-functional teams on standard methodologies for digital data instrumentation. To excel in this role, you should be proficient in Adobe Experience Platform (AEP), including Web SDK (Alloy.js), Real-Time CDP, and XDM schema design. Hands-on experience with Adobe Data Collection (Launch or Tags) or equivalent Tag Management Systems (TMS) is required. Solid understanding of Adobe Analytics and Customer Journey Analytics implementation and reporting components is essential. Additionally, skills in Front-End technologies like JavaScript, HTML, DOM manipulation, and familiarity with SPA frameworks such as React or Angular are necessary. Deep knowledge of data layer architecture, governance, and debugging tools like AEP Debugger, network sniffers, and browser developer consoles will be beneficial. Strong communication skills are crucial for effective collaboration with both technical and non-technical partners. The ideal candidate should have at least 6+ years of experience in Digital Analytics implementation or Martech engineering, along with a Bachelor's degree or equivalent experience in Computer Science or a related field, with a minimum of 8 years of practical experience. Experience with Consent Management Platforms (CMPs), server-side tagging, or integrations with platforms like Snowflake or BigQuery will be advantageous. Adobe certifications in AEP or Adobe Analytics are preferred. Adobe is committed to ensuring accessibility for all users. If you require accommodation to navigate the website or complete the application process due to a disability or special need, please contact accommodations@adobe.com or call (408) 536-3015.,