Email Marketing Executive

Experience Required: Minimum 1 year
Location: [Add Location or “Remote”]
Employment Type: Full-time

We are looking for a detail-oriented and creative Email Marketing Executive to plan, execute, and optimize our email marketing campaigns. The ideal candidate has at least one year of hands-on experience with email tools, segmentation, automation, and performance analytics.

Key Responsibilities

• Plan and execute end-to-end email marketing campaigns, newsletters, and automated flows.
• Create engaging email content, subject lines, and calls-to-action aligned with brand tone.
• Manage email lists, segmentation, hygiene, and subscriber growth strategies.
• Set up and optimize automated workflows (welcome series, re-engagement, drip campaigns, etc.).
• Conduct A/B testing on creatives, content, and send times.
• Monitor campaign performance metrics (open rate, CTR, conversion rate, unsubscribe rate, etc.).
• Collaborate with design, content, and product teams to refine email assets.
• Ensure emails comply with industry laws (CAN-SPAM, GDPR, unsubscribe protocols).
• Research and implement email marketing best practices and trends.

Requirements

• Minimum 1 year of experience in email marketing or CRM marketing.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, SendGrid, MoEngage, or similar).
• Strong understanding of segmentation, personalisation, and automation flows.
• Familiarity with basic HTML/CSS for email templates (preferred but not required).
• Good copywriting, proofreading, and communication skills.
• Analytical mindset with experience reading and interpreting campaign data.
• Ability to work independently and manage multiple campaigns at once.

Skills we required:

• Experience in e-commerce or digital-first brands.
• Knowledge of customer lifecycle marketing.
• Basic design skills (Canva , Figma, etc.).

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person