Email Marketing & Content Specialist

As an Email Marketing & Content Specialist, you will be responsible for managing email marketing campaigns, website content, and collateral. Your role will involve setting up, executing, and optimizing email campaigns to align with overall marketing goals. Monitoring performance metrics such as open rates, click-through rates, and conversions will be crucial for making necessary adjustments to improve results. Additionally, you will manage drip campaigns to nurture leads and engage audiences over time, as well as conduct A/B testing on email subject lines, content, and designs for optimal performance. Ensuring proper segmentation and deliverability of emails to the correct audience groups will also be a key part of your responsibilities. In terms of website content management, you will be updating and maintaining website content regularly to ensure consistency with email campaigns and marketing initiatives. Optimizing landing pages, forms, and calls-to-action for better conversions will be essential for driving engagement and results. Moreover, overseeing the creation, organization, and distribution of marketing collateral in alignment with brand guidelines and marketing goals will play a significant role in your day-to-day tasks. It will also be important to maintain an organized library of assets for easy access by team members. To excel in this role, you should have expertise in email marketing, including setting up, managing, and optimizing campaigns, as well as experience with drip campaigns and A/B testing. Being data-driven and capable of analyzing campaign performance to make informed decisions will be crucial. Proficiency in website content management, updating content, and optimizing landing pages for better conversions is also necessary. Strong project management skills to prioritize tasks, handle multiple projects simultaneously, and meet deadlines effectively will be highly advantageous. As an Email Marketing & Content Specialist, being detail-oriented, proactive, and a problem-solver are key behavioral competencies that will help you succeed in this role. Your ability to maintain accuracy and consistency, take initiative to address challenges, and find effective solutions will be highly valued. This position offers the opportunity to work with leading organizations and contribute to the development of leaders at all levels based on universal laws of human nature. If you are interested in joining our team and making a positive impact on leadership development, visit our website at https://mentora.institute to learn more about us. You can also explore more about our founder at hitendra.com and our foundation work at mentora.foundation.,