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2.0 years

0 Lacs

Chennai

On-site

Key Responsibilities: Key responsibilities Building Eloqua campaign segments template with various filter conditions as per business needs Transactional items such as documentation contact deletion Create a new Custom Data Object CDO and program to manage data flow within the system Write Structured Query Language SQL queries to retrieve data from Database Track and analyze the email marketing campaigns for key metrics also owns business metrics lead generation account nurturing Use statistical analysis past campaign behavioral response to create email campaigns optimize lists segmentation and ongoing improvement in effectiveness of campaigns Perform pre go live audits on web pages as per the business requirement Analyze any campaign or data specific errors if any post campaign execution Recommends email marketing best practices Manage the technology to scale email marketing programs and improve effectiveness Process management and documentation Stakeholder management often across multiple geographies Prompt and proactive communication with the stakeholders via email phone Teams on the projects Additional Responsibilities: Experience Qualifications Personal qualities Minimum 2 5 years in email marketing preferably in B2B Services Industry with Global exposure Experience on marketing automation tools desired SQL beginner to intermediate Strong xls skills Someone with the right attitude and willing to learn build a career on data management Fast learner high attention for detail Professional experience in a corporate environment Bachelor s Degree Preferred Skills: Digital Business->Email Marketing + Tools

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0 years

0 Lacs

Delhi, India

On-site

We are seeking a highly motivated and detail-orientated e-mail marketing executive. This role will work directly alongside our global marketing function, reporting into The Email Marketing Manager, to implement and deliver email and marketing automation campaigns. This is an excellent opportunity for someone with a solid understanding of email build, campaign automation and CRM audience segmentation. The ideal candidate should be proactive and comfortable working in a fast-paced environment, with a passion for digital marketing. This role would also require a keen interest in performance tracking and email marketing analysis. Requirements What You'll Do: Campaign automation and email marketing Support the Email marketing manager in the development of email, campaign automations and events within ClickDimensions and Microsoft D365 CRM, working alongside the Senior Digital Manager, Marketing, the CRM Product Owner, IT and Sales. Help users identify different segmentation criteria based on audience behaviour, demographics, geography, and industry etc. Create emails, implement a/b testing, personalisation, and dynamic content within email sends and help create automations/flows as required. Create forms for the websites using ClickDimensions as required. Ensure campaign automation execution is fully integrated with the corporate website, delivering seamless and consistent user experience (UX) for users. Processes and Governance Input into email template best practice and the development within all operating procedures. Ensure all processes are understood and applied by the marketers. Ensure both emails and automations are on-brand and applying best practice. Automation and Email Performance Analytics Measure and advise on the optimisation of email sends and lead nurturing campaigns with a focus on driving better engagement, efficiency, and scalability. Who You Are: Min. 2 experience within a digital or marketing role preferably within a B2B environment, or service, or support function Experience of ClickDimensions, Marketo Eloqua, Pardot (Salesforce) or a similar marketing automation platform A good understanding of current email - and ideally, marketing automation - principles Proven track record of measuring the performance of digital marketing activities and campaigns. Solid understanding of CRM systems and the connectivity with automation platforms. Qualifications And Skills University degree or higher education qualification (business, marketing, digital or a related subject desirable). Excellent verbal, presentation, and written communication skills with an ability to engage at all levels. Excellent time-management skills with the ability to prioritise and manage competing priorities. Ability to work under pressure, demonstrating a professional manner when working to tight deadlines and last-minute changes. Excellent attention to detail in the production of accurate deliverables. Applies good judgment to problem-solving and decision making. Analytical with the ability to interpret data and make recommendations to improve performance

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5.0 - 10.0 years

15 - 20 Lacs

Hyderabad, Gurugram

Work from Office

Deep knowledge and hands-on experience with Pardot, Salesforce, content management and sales enablement platforms (e.g., GoogleAds) Design and implement demand generation strategy including email, social media, SEO, events, webinars, white papers Previous B2B experience preferred Min 5+ Yrs exp Generate new, qualified leads Excellent communication

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3.0 - 8.0 years

5 - 10 Lacs

Pune

Work from Office

As a Campaigns Manager to joining dynamic Marketing Services team you will be responsible for executing demand generation and field marketing programs using our marketing automation platform. You will also support target audience segmentation and direct marketing initiatives to drive engagement, generate pipeline, and improve conversion rates. Here is how, through this exciting role, you will contribute to BMC's and your own success: Develop, execute, and optimize marketing automation workflows, email marketing campaigns, nurture campaigns, and audience segments within Eloqua. Ensure alignment of campaigns with business objectives, target audience segmentation, and personalization strategies. Serve as the central point of contact, collaborating cross-functionally with stakeholders to develop, test, and launch campaigns on time. Create and optimize HTML emails to meet campaign-specific requirements, ensuring high engagement and deliverability. Design and manage lead nurture campaigns to drive customer engagement, retention, and product adoption. Leverage data-driven segmentation strategies to deliver highly targeted and personalized marketing initiatives. Utilize and enhance marketing technology tools to improve campaign efficiency and overall performance. Continuously optimize email marketing efforts through A/B testing, lifecycle management, personalization, and innovative approaches. To ensure you are set up for success, you will bring the following skillset & experience: Bachelor's degree. 3+ years of hands-on experience with marketing automation platforms, specifically Eloqua. Strong understanding of email marketing, including lead nurturing, campaign automation, and best practices. Proficiency in UTM/Query string parameters. Experience integrating marketing automation platforms (like Eloqua) with CRM platforms such as Salesforce. Knowledge of HTML and CSS for email design. Analytical mindset with proficiency in data analysis and reporting. Excellent communication and project management skills. Familiarity with data privacy regulations (GDPR, CCPA, CAN-SPAM). Comfortable working in a fast-paced environment and managing multiple projects with great attention to detail. Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

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0 years

0 Lacs

Bangalore Urban, Karnataka, India

On-site

TCS Hiring !!! Data Concepts & Data Modelling Role** Data Concepts & Data Modelling Exp -BLR, HYD Please read Job description before Applying NOTE: If the skills/profile matches and interested, please reply to this email by attaching your latest updated CV and with below few details: Name: Contact Number: Email ID: Highest Qualification in: (Eg. B.Tech/B.E./M.Tech/MCA/M.Sc./MS/BCA/B.Sc./Etc.) Current Organization Name: Total IT Experience 10+ yrs experience Current CTC Expected CTC Notice period Whether worked with TCS - Y/N Location , BLR, HYD Detailed JD: Deep understanding and experience of the data and data vault modelling concepts and Data Vault Speed Tool. Work with business and application/solution teams to implement data strategies, build data flows, and develop conceptual/logical/physical data models Basic Understanding of various systems including ERP (SAP), CRM (Salesforce, Eloqua etc.) from the data structure perspective. Identify the architecture, infrastructure, and interfaces to data sources, tools supporting automated data loads, security concerns, analytic models, and data visualization. Should be well versed with SQLs from writing complex queries, analytical functions Hands-on modeling, design, configuration, installation, performance tuning Lead in designing a solution to meet the stated requirements and work closely with architecture team and business team for presenting in solution review boards Good to have experience on the AWS Cloud and related technologies including API, Rest Demonstrate strong communication, analytical and organizational skills Define and govern data modeling and design standards, tools, best practices, and related development for enterprise data models.

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4.0 years

0 Lacs

Gurgaon, Haryana, India

On-site

We are looking for a high-energy individual for the role of Lead Data Consultant at Eucloid. The candidate will collaborate with client stakeholders on multiple projects in the Marketing Analytics vertical. Responsibilities Identifying opportunities and influencing partners to act: You will partner with eCommerce and Digital Marketing leaders to provide key marketing insights and influence strategic decisions. You will collaborate with stakeholders and analysts to ensure marketing solutions are scalable, repeatable, effective, and meet the expectations of various leaders. Be the Dot Connector: Using a multitude of data sources, you will connect the dots across multiple problems to see the larger picture that helps shape analyses and findings that drive longer-term solutions than just answering short-term questions. Develop data-driven hypotheses and recommendations to enhance campaign performance, working closely with analytics, Product, and Marketing teams for continuous optimization. Design and deliver high-quality, scalable technical solutions for enhanced personalization and automation tailored specifically for email marketing operations and analytics. Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole. Requirements Undergraduate Degree in any quantitative discipline, such as engineering, science, or economics, from a Top-Tier institution. An MBA from a Top-Tier institution is a plus. Minimum 4 years of experience in Data Analytics/Marketing Analytics function or a client-facing role. Proficiency in SQL, Python, and Data visualization tools like Tableau and Looker. Knowledge of Analytics, CRM, Attribution, and Planning tools (e. g., Adobe Analytics, Adobe Campaign Manager, Eloqua, Salesforce, Google Analytics, Clevertap, WebEngage, etc. ). Experience in marketing analytics, evaluating campaign effectiveness, test and learn, AB testing, market mix modeling, and multi-touch attribution. Skills Excellent analytical, troubleshooting, decision-making, organizational, and time management skills with an emphasis on high attention to detail. Ability to understand the technology stack, dependencies between applications, and how the data flows between them. Exceptional problem-solving, organizational, and project management capabilities to navigate complex projects effectively. Leadership experience with a proven track record of mentoring and developing high-performing teams. 2+ years of team management. Effective communication skills, adept at presenting complex insights to stakeholders in a clear and impactful manner. This job was posted by Eucloid Careers from Eucloid Data Solutions.

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8.0 years

0 Lacs

Mumbai Metropolitan Region

On-site

Job Title: Field Marketer – India (B2B Tech) Location: India - Mumbai Department: Marketing Reports To: Head of Marketing, India Job Summary: As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing. Key Responsibilities: Field Marketing Strategy & Planning Develop and execute the India field marketing plan aligned with sales priorities, business objectives, and global campaigns. Partner with regional and in-country sales leaders to understand pipeline needs and growth targets. Create localized programs and campaigns to drive awareness, consideration, and conversion. Account-Based Marketing (ABM) Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector. Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach. Work closely with sales teams to drive engagement across buying groups within target accounts. Events & Experiential Marketing Plan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows. Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking. Build CXO and decision-maker engagement through curated executive experiences. Digital & Social Marketing Create and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness. Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers. Collaborate with the digital team to manage nurture journeys, retargeting, and lead scoring. Content & Messaging Localize global content to suit the Indian market across industries and buyer personas. Work with agencies or internal teams to develop compelling case studies, blogs, videos, customer stories, and email sequences. Ensure message consistency across channels, with a sharp focus on AI, security, observability, networking, and collaboration themes. Partner & Channel Marketing (if applicable) Support co-marketing programs with key channel and distribution partners. Jointly host partner webinars, workshops, and campaigns to drive shared pipeline. Ensure proper branding and value messaging across partner-led initiatives. Analytics & Reporting Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores). Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking. Regularly present insights and recommendations to marketing and sales stakeholders. Required Skills and Experience: 5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies. Proven experience in executing integrated field marketing programs in India. Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models). Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing. Expertise in organizing physical and virtual events, managing budgets, and working with vendors. Excellent storytelling and content localization skills. Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization. Experience working cross-functionally with sales, product, and global marketing teams. Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. Knowledge of India’s enterprise IT landscape and buyer behavior. Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.

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8.0 - 12.0 years

12 - 18 Lacs

Pune

Work from Office

As a Marketing Program Manager you will be responsible for managing, optimizing, and maintaining our lead routing and assignment processes using LeanData. You will collaborate closely with Sales Operations, Marketing, and cross-functional teams to ensure that our lead management processes are streamlined, accurate, and aligned with business objectives. The ideal candidate is a process-driven professional with strong problem-solving skills, a deep understanding of lead management principles, and hands-on experience working with LeanData. This role offers an excellent opportunity to contribute to the growth and efficiency of our sales and marketing operations. Here is how, through this exciting role, you will contribute to BMC's and your own success: LeanData Platform Management - You'll be responsible for the comprehensive administration and maintenance of the LeanData platform, ensuring optimal system functionality and accurate lead routing. This includes regularly updating routing logic and notification nodes to align with evolving business needs and maintain service level agreements (SLAs) for MQLs, AIQLs, and priority campaigns. You'll also monitor and manage user access, including adding or removing BDRs as needed, to prevent routing errors and maintain data integrity. A key part of your role will be proactively tracking and resolving issues related to lead routing, data mismatches, and system errors to ensure operational efficiency. Collaboration and Stakeholder Support - A significant aspect of your role involves collaborating with cross-functional teams such as Digital Sales (ISD), Education, Marketing Services, and Gainsight. You'll work together to align routing rules and campaign priorities. You'll also support Marketing Services with list uploads, ensuring accurate and timely routing of leads from various sources like campaigns, webinars, events, and content syndication. You'll serve as a primary contact for stakeholders, discussing routing logic, proposing changes, and offering guidance on best practices. Lead Data Management and Process Optimization - You'll maintain detailed and up-to-date documentation, including process guides, system updates, and issue logs, to ensure transparency and operational continuity. A core responsibility will be to drive continuous improvement by identifying opportunities to streamline processes, enhance routing accuracy, and improve overall system performance. You'll provide stakeholders with detailed status reports on routing performance, issue resolution, and system updates. Furthermore, you'll stay informed about the latest Lean Data features and updates to maximize platform capabilities and enhance business processes, promoting best practices for lead routing, user management, and campaign execution to improve efficiency and align with business goals. To ensure you are set up for success, you will bring the following skillset & experience: Proven experience in a technical or operations-focused role within a professional business environment, supporting multiple stakeholders and business leaders. Proficiency with key software platforms, including Salesforce, Microsoft Office Suite, and Marketing Automation tools (Eloqua preferred). Familiarity with lead routing platforms such as LeanData is highly desirable but not mandatory. Strong communication and collaboration skills, with the ability to schedule, plan, and present to diverse audiences. Ability to interpret and communicate effectively, ensuring accurate and clear messaging across teams. Proven track record in documentation, issue tracking, investigative problem-solving, and working effectively with vendors and support teams, including ticket management and resolution. Strong time management skills, with the ability to prioritize, multitask, and adapt to changing demands. Sales and project/program management experience is preferred.

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3.0 - 5.0 years

9 - 13 Lacs

Thane

Work from Office

Position Overview As a Marketing Communications Specialist at Siemens Limited, you will play a pivotal role in shaping and executing communication strategies that spans retail marketing, digital channels, events, exhibitions, and internal communications. Your role will be instrumental in driving business visibility, enhancing customer engagement, and ensuring communication consistency across all touchpoints. You will collaborate closely with business units, regional sales teams, and external partners to ensure that Siemens' marketing efforts are cohesive, and impactful. Success in this role requires creative thinking, people skills, and hands-on experience in leading high-impact marketing campaigns across various platforms. Key Responsibilities Retail Marketing Executing B2C retail marketing strategies to promote Siemens' products and solutions, ensuring brand alignment and positioning in the market. Partner closely with regional sales teams to create and distribute high-quality in-store marketing materials, including displays, point-of-sale content, and product brochures. Track and analyze retail marketing performance metrics, leverage the insights to optimize future campaigns and drive higher customer engagement. Ensure seamless collaboration between product teams, sales, and market activation agencies to align market activations with product launches and market needs. Digital Marketing Manage Siemens' e-commerce platform for switchgear products, optimizing visibility and traffic through targeted digital marketing efforts. Plan and execute digital marketing campaigns across multiple platforms, including social media, email marketing, paid search, and SEO, to increase customer engagement, drive lead generation, and strengthen brand awareness. Partner with Digital Team to execute content across websites, and social media platforms ensuring consistency with Siemens' branding and messaging. Use advanced analytics tools to track the effectiveness of digital campaigns Support the digital team in paid media planning and implement strategies using tools such as Sprinklr and LinkedIn Sales Navigator. Align demand generation and brand-building activities to generate high-quality leads. Events & Exhibitions Plan & execute industry events and exhibitions, ensuring Siemens' presence communicates innovation and leadership. Oversee vendor management, logistics, PO creation and on-site activations, ensuring smooth event execution. Bring in impactful & innovative experiential marketing ideas that elevate Siemens presence, engage customers, and support lead generation. Produce detailed event reports, analyzing attendee feedback, engagement levels, and ROI to identify areas for improvement and inform future event strategies. Internal Communications Support the business in creating newsletters, announcements, and internal videos, to foster a strong company culture and keep employees informed. Lead internal engagement initiatives that align with Siemens core values and business objectives, including town hall meetings. Work with other departments, and business units to design communications that enhance employee experience and engagement across all channels. Key Skills & Qualifications A Masters degree in Marketing, Communications , Business Administration, or a related field is required. 3-5 years of experience in Marketing Communications, with a proven track record in retail marketing, digital marketing, event management, and internal communications. Relevant knowledge of SEO, SEM, and digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and experience in leveraging social media for B2B/B2C campaigns. Relevant experience with marketing automation platforms and programmatic advertising (Eloqua, Sprinklr, AEM or equivalent), and analytics tools. Proven expertise in MS Office suite especially PowerPoint and Excel and creative media tools such as Canva, Camtasia or equivalent Vendor management Key Competencies You see the big picture and know just how to align communication and marketing with the companys vision, turning goals into action. You bring people together from every corner of the business and make it work seamlessly. With your quick thinking and adaptability, you tackle problems and turn obstacles into opportunities. You can craft compelling narratives and deliver presentations that leave an impact. You make decisions with confidence and know just how to optimize campaigns for maximum impact. Ready to shape the future with SiemensIf you are enthusiastic about marketing communications and thrive in a collaborative environment, we welcome your application!

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6.0 - 11.0 years

3 - 6 Lacs

Bengaluru

Work from Office

Rsponsibilities Lead consultative engagements with clients, exploring their technical and business challenges. This will include delivering workshops, presenting solution overviews and providing benefits analysis of software features and developments Provide consulting services to aid the implementation, adoption, operation and expansion of Adobe Campaign at client organizations Provide Implementation consultancy, Customer Assistance and post-implementation support to Adobe Campaign clients in their deployment and use of Adobe Campaign solution. Specifically (but not limited to): Work with Clients to assess requirements. Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows Configure the Adobe Campaign solution to customer requirement including Campaigns set-ups, building web pages using Scripting.Proactive problem diagnosis, troubleshooting and resolution Create Implementation plans for new and existing clients Creation of accurate estimates and quotations for Adobe Campaign Consulting services Creation and maintenance of relevant documentation including requirements, functional and technical specs that define and support the solution Ownership of the technology solution from estimation and design through to delivery, acceptance and operation Knowledge transfer/Training to customers on solution implemented Product Upgrades and Configuration activities Reporting on project delivery to Project Management and Manage projects on your own in smaller projects which do have dedicated Project Managers Build great working relationship with Onshore Consulting team, Learn and Adopt best-practices from such teams globally Work closely with the Quality Assurance team to ensure professional delivery of technical implementations Required Skills: 2 years of SQL development experience including ETL implementations 2+ years of scripting/programming experience (JavaScript preferred) 5+ years of enterprise software implementation/development experience 4+ years implementing Adobe Campaign for clients with Have worked on setting up a fresh instance of Adobe Campaign to go live for at least 4 clients Have setup ETL workflows with initial data loads and corresponding schemas and forms Have hosted deskside coaching sessions with clients demonstrating functionality built and enabling clients to use it Have created complex scheduled multi touch campaigns Have created complex deliveries with more than 5 personalization fields Good communication skills to ensure effective customer interactions, communications, and documentation Experience with migration from Campaign V7 to V8 Able to work independently with minimal supervision Ability to work under pressure, think quickly, delivering to tight deadlines Ability to work under flexible timings, 8 hours per day overlapping client time zones. Typically and 8 hours day between 0800IST to 1200EST depending on client location. Good presentation and customer facing skills

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7.0 years

0 Lacs

India

On-site

Primary Function: The Senior Analyst will bridge the roles of Visualization Analyst and Graphics Specialist, combining expertise in business document standardization and creative design execution. This role will focus on enhancing the visual impact and functionality of client presentations, marketing materials, and internal communications, ensuring alignment with brand guidelines and stakeholder needs. The Senior Analyst will refine designs, provide strategic insights into visual communication, and contribute to the creation of high-quality presentation materials across various platforms. Additionally, the role involves collaborating with internal teams and stakeholders to ensure cohesive and effective visual elements that meet business objectives; along with exploring tools to enhance productivity. Brief Job Description: High-Level Document Design & Management: Lead the creation and refinement of high-quality PPT & word presentations, complex reports, developing video tutorials and other business materials, ensuring they align with brand guidelines and stakeholder requirements Design Creation: Create high-quality, visually engaging designs for a variety of materials such as posters, banners, infographics, newsletters, flyers, and other marketing assets, implementing knowledge of design principles Advanced Data Visualization: Produce and optimize complex charts, graphs, tables, and visual representations, enhancing the clarity and impact of data for internal and external audiences Template Development & Branding: Design and maintain client-specific templates, ensuring consistency and adherence to organizational and brand standards across all materials Brand Compliance & Quality Control: Ensure that all materials meet organizational quality standards and are aligned with brand guidelines, particularly in high-level design tasks and complex project deliverables Collaboration & Consultation: Work closely with both internal teams and stakeholders, offering expert guidance on visual communication strategies and providing solutions for presenting complex ideas effectively Process Improvement: Assess and refine design processes, tools, and templates to improve efficiency and quality in visual output. Propose and implement best practices for the team Project Oversight: Oversee the workflow between Visualization Analysts ensuring smooth transitions between design phases and timely delivery of high-quality materials Strategic Visual Communication: Provide strategic insights into visual communication, ensuring that designs are not only aesthetically pleasing but also effective in communicating key messages and achieving business goals and have the ability to work dynamically online versions Stakeholder & Client Engagement: Engage with stakeholders to understand their needs, offer creative recommendations as a trusted advisor, and tailor designs to meet business objectives Mentorship & Knowledge Sharing: Mentor junior team members, review work & provide feedback. Sharing expertise with a mindset to learn, and offering guidance to ensure high-quality design outputs and continuous improvement of skills within the team Deadline & Deliverable Management: Manage multiple complex design projects simultaneously, ensuring adherence to deadlines and maintaining a high level of quality and consistency in all deliverables Process Adherence & Timeliness: Familiarize with and adhere to organizational processes & systems, ensuring smooth execution of tasks and meeting deadlines without compromising on design quality Continuous Learning & Business Acumen: Continuously develop a deep understanding of the business and its needs, applying this knowledge to make design decisions as well adapt to processed and systems that create impact Tool Assessment & Recommendations: Regularly assess various design tools and techniques. Provide feedback and suggest best practices for business-as-usual design assignments Task Delegation & Metrics Analysis: Effectively delegate tasks based on junior team members' strengths and project needs, while tracking performance metrics to ensure productivity and high-quality output Education Qualification & Years of Experience required: Bachelor’s degree in graphic design, Visual Arts, Multimedia Design, or a related field 7 + years of work experience in a similar role Should be comfortable in collaborating with virtual teams and working under tight timelines Should be flexible to changing priorities and managing multiple projects and across other departments Adept at building a competent plan, structuring their work, prioritization and gaining knowledge on the overall team’s services and scope Strong analytical skills, ability to structure and systemize data Ability to take constructive feedback and iterate designs based on client or stakeholder needs Ability to balance formatting with visual enhancements Required Skills: Advanced Design & Visualization Expertise Advanced MS-Office Proficiency: MS word & PowerPoint Graphic Design Software and Visual Design Fundamentals: Demonstrate intermediary knowledge Branding and Identity Design: Familiarity with Logo, Icon, Booth designing etc Intermediary Knowledge with Software Proficiency: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Visio Storyboarding and concept development: Demonstrate flexibility & ability in learning based on the need Desired Skills: Digital Marketing Knowledge: Familiarity with Eloqua Tool - Email Marketing design, Landing pages AI in Design: Knowledge of leveraging AI-based design tools for automating certain aspects of the design process, like resizing, layout, or color schemes Knowledge on tools in the market for design work like Ampler, Microsoft CoPilot Targeted Competencies: Technical / Professional Knowledge and Intermediary Skills (Graphic design) Communication Quality Orientation Customer Focus Adaptability Creativity Team Work Flexibility Accountability Attention to Details Willingness to Learn Location: PAN India

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0 years

0 Lacs

Pune, Maharashtra, India

On-site

Job Summary JOB DESCRIPTION The Digital Product Specialist based in Pune will be part of the global Digital Product Catalog team, whose objective is to offer expertise in online content development and lead the business in using data to improve the company's digital presence. It will work closely with the Digital Buying Experiences team, Portfolio team, Offering Teams and the vertiv.com team to fulfill responsibilities related to, but not limited to, content web authoring, product information management, product pages, digital asset management, and marketing campaigns landing-page development. Essential Job Functions Creation, editing, and publishing of content to ensure that it aligns with the Vertiv brand guidelines and the company’s business objectives for Vertiv’s digital platforms such as inriver cPIM, Vertiv.com, VERN (Vertiv Intranet), PRM / Partner Portal, Sales Portal. Work closely with business stakeholders to ensure that content on these sites is accurate, relevant, up-to-date, and adheres to the established digital marketing & brand guidelines as well as the company’s business objectives Collaborate with the Digital Buying Experiences team to improve the user experience on our company’s website. Ensure all web content aligns with brand guidelines and SEO best practices. Perform regular audits of web pages to ensure content accuracy and relevance. Work with the UX team to optimize the website’s user experience by implementing intuitive navigation, responsive design, accessibility features Support regional marketing, web and business teams in localizing, building, and maintaining their content for their website, including providing author training if needed Provide web content input for requests as needed Assist in maintaining, implementing, and dissemination of brand and/or digital guidelines to our stakeholders Learn and utilize our content management systems (CMS) and product information management system (PIM) to edit, publish and organize web content. Monitor and report on web content performance and user engagement. Assist in troubleshooting and resolving web content issues. Perform user acceptance tests to support site improvements (all digital platforms) and quality assurance checks (all digital platforms) Participate in meetings and discussions, contributing to a better digital experience for authors and external stakeholders. Maintain great collaborative relationships with the digital marketing teams to provide the best digital experience across Vertiv’s online platforms Grow productive professional relationships with different stakeholders / regional and business teams by contributing UX and design expertise that will help them with their business objectives Job Qualifications Be knowledgeable in key authoring platforms that power Vertiv.com: Optimizely / Episerver (CMS) InRiver / Brandmaker (PIM) OCM / Brandmaker (DAM) Be proficient or well-versed in other tools that support Vertiv.com: Eloqua (website form creation) Details oriented, hardworking Team player Analytical thinking Excellent verbal and written English language Competent user of Microsoft Office and quick to embrace new technology Good working knowledge of Excel, PowerPoint Technical knowledge about CMSs and web publishing KEY CHALLENGES Managing multiple tasks while ensuring accuracy Managing internal relationships to ensure consistency, effective communication, and timely task delivery. Learn new platforms, systems, and processes. DESIRABLE ATTITUDE Self-motivated, enthusiastic individual, able to be productive in multi-cultural, virtual work environments with colleagues across multiple geographies and time zones Able to work as part of a team and to establish productive relationships with people at all levels Attention to detail and ability to maintain high-quality assurance standards. Passionate about blogging, web publishing, and/or web development with knowledge of HTML, CSS, PHP, Javascript, etc. The above duties and responsibilities describe the general nature and requirements of the position and are not intended to be an exhaustive list. The department manager may include other duties to achieve business objectives. Ensure that any activity, task and responsibility required by role in terms of the International Trade Compliance Regulation is managed and performed in full compliance with the Company ITC certification program itself. About The Team Work Authorization No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Equal Opportunity Employer We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability.

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5.0 - 8.0 years

7 - 10 Lacs

Mumbai

Work from Office

Design and implement solutions using Salesforce Marketing Cloud. You will focus on email marketing, customer journey automation, and integration with CRM systems. Expertise in Salesforce Marketing Cloud and CRM integration is required.

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5.0 - 10.0 years

10 - 17 Lacs

Gurugram

Work from Office

Job Title: Marketing Automation Campaign Manager Location: Gurgaon Experience Required: 5+ Years Working Days: 5 Days (WFO) About the Role: We are seeking a talented and experienced Marketing Automation Campaign Manager to join our dynamic team. The ideal candidate will be responsible for implementing and managing marketing automation strategies within the Salesforce ecosystem. You will leverage Salesforce Marketing Cloud and other related tools to create personalized customer journeys, automate marketing processes, and drive lead generation. Key Responsibilities: Salesforce Marketing Cloud Expertise: Deep understanding of Salesforce Marketing Cloud features and functionalities. Configure and manage email templates, landing pages, and forms. Build and optimize automated workflows, including lead scoring and segmentation. Integrate marketing automation with other systems, such as CRM, ERP, and analytics tools. Campaign Management: Create and manage lead nurturing programs, email campaigns, and automated workflows. Optimize customer journeys to improve engagement and conversion rates. Track campaign performance metrics and make data-driven optimizations. Proficiency in Salesforce Marketing Cloud and related tools (e.g., Journey Builder, Email Studio, Mobile Studio). A/B test different campaign elements to improve results. CRM Administration & Maintenance: Ensure high usage of the CRM platform and leverage it for business achievement. Manage user accounts, roles, security, and access permissions within CRM 365. Develop workflows, plug-ins, and entity modifications. Lead, design, and develop Microsoft-based business solutions using Dynamics 365 and Power Platform. Monitor system performance, identify and troubleshoot issues, and implement corrective actions. Perform regular system backups and data recovery procedures. Maintain data integrity and ensure data quality within the CRM system. Manage CRM 365 licenses and subscriptions. Data Management: Create targeted audience segments based on various criteria. Integrate data from different sources into Salesforce Marketing Cloud. Skills Required: Technical Skills: Proficiency in Salesforce Marketing Cloud and related tools (e.g., Journey Builder, Email Studio, Mobile Studio). Strong understanding of HTML, CSS, and SQL. Experience with data integration and API development into Salesforce Marketing Cloud. Understanding of cloud-based platforms and their capabilities. Soft Skills: Excellent communication and interpersonal skills. Strong analytical and problem-solving abilities. Ability to work in a cross-functional environment. Passion for marketing and technology. Qualifications: Bachelors degree in marketing, business administration, or a related field. Certification in Salesforce Marketing Cloud or related technologies. Proven track record of successful marketing automation campaigns. Strong understanding of marketing principles and best practices. Microsoft Dynamics CRM 365 / Salesforce CRM (e.g., Functional Consultant, System Administrator) Certifications will be an added advantage. Experience with Power Automate and Power Apps. Experience with Agile development methodologies. Overall Experience: Total 5-7 years of experience in marketing technology platforms. 3+ years of experience in Salesforce Marketing Cloud. 3+ years of experience in handling CRM platforms (MS Dynamics / Salesforce CRM). Please share your resume on kirti@consultingkrew.in Regards, Kirti Yadav Senior HR Recruiter Cell - 9811438411 LinkedIn - https://www.linkedin.com/in/kirti-yadav-5aa178367/

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4.0 - 9.0 years

7 - 11 Lacs

Bengaluru

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Job Posting TitleANALYST PRODUCT MARKETING II Band/Level5-3-C Education Experience:Bachelors Degree (High School +4 years) Employment Experience3-5 years Job Overview TE Connectivity's Product Marketing teams generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions, focusing on driving awareness and demand for products and technologies in collaboration with PM, Sales and Channel partners. They create effective marketing programs by working with internal and external creative resources to develop videos, print advertisement, presentations, brochures, etc. that result in lead generation and product sales that support both high impact product launches and improve sales in weaker product lines by driving sales and brand preference. They also manage product launches and account capture marketing plans through marketing automation technologies such as Salesforce.com and Eloqua and define, measure and report on the return of all demand marketing activities and investments. Roles & Responsibilities Lead New Product Introduction s (NPI) from pre-launch to post-launch with organic tactics Collaborate with relevant sub-vertical product managers, engineering teams, project managers, and other stakeholders to understand their unique goals, objectives and challenges Work with product managers to ensure compliance with required attributes and facets for new product launches Create value added collateral for promotion with internal agencies and external supporting agencies Gatekeeper of product readiness for external promotion, like email communications content, cost- and pricing set up and distribution partner programs. Standardize and optimize processes between TE and external agencies for collateral creation Analyze and review campaign response to plan next campaign steps with internal stakeholders Continuous improvement of the Industrial NPI process together with the BU process owner Benchmark against competitors to ensure best-in-class new product introductions Support Industrial Automation & Electrification (IND) business unit product campaigns with organic and paid tactics Desired Candidate BA/BS degree in Marketing or related field, or the equivalent combination of education and experienc Experience - 3-5 Years Ability to influence internal business partners with whom no direct reporting relationship exists Project Management skills Excellent written and verbal communication skills Results driven Continuous Improvement mindset Industrial B2B product and market knowledge Skilled in MS Office (Word, Excel, PowerPoint) Working knowledge of marketing automation platforms such as Salesforce, Eloqua Experience working with and managing external agencies Competencies TE Connectivity plc (NYSETEL) is a global industrial technology leader creating a safer, sustainable, productive, and connected future. Our broad range of connectivity and sensor solutions enable the distribution of power, signal and data to advance next-generation transportation, energy networks, automated factories, data centers, medical technology and more. With more than 85,000 employees, including 9,000 engineers, working alongside customers in approximately 130 countries, TE ensures that EVERY CONNECTION COUNTS. Learn more at and on, , and We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority! Competitive Salary Package Performance-Based Bonus Plans Health and Wellness Incentives Employee Stock Purchase Program Community Outreach Programs / Charity Events IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual email addresses ending in @te.com . If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information, and to report the incident to your local authorities.Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.

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0 years

0 Lacs

Pune, Maharashtra, India

On-site

Description and Requirements "At BMC trust is not just a word - it's a way of life!" Description And Requirements CareerArc Code CA-JF Hybrid "At BMC trust is not just a word - it's a way of life!" We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud! We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! BMC’s dynamic corporate teams are strategic and trusted advisors to the global organization supporting, enhancing, and driving BMC’s vision, culture, growth, and so much more. Each individual within the corporate teams is a valued partner to the overarching success of BMC’s employees and customers If you are looking for a company that gives you the freedom to expand your role, focuses highly on your professional development through continuous enablement, gives you an environment where you would feel happy to come to work, then BMC is the place to be. As a Marketing Program Manager you will be responsible for managing, optimizing, and maintaining our lead routing and assignment processes using LeanData. You will collaborate closely with Sales Operations, Marketing, and cross-functional teams to ensure that our lead management processes are streamlined, accurate, and aligned with business objectives. The ideal candidate is a process-driven professional with strong problem-solving skills, a deep understanding of lead management principles, and hands-on experience working with LeanData. This role offers an excellent opportunity to contribute to the growth and efficiency of our sales and marketing operations. Here is how, through this exciting role, you will contribute to BMC's and your own success: LeanData Platform Management - You'll be responsible for the comprehensive administration and maintenance of the LeanData platform, ensuring optimal system functionality and accurate lead routing. This includes regularly updating routing logic and notification nodes to align with evolving business needs and maintain service level agreements (SLAs) for MQLs, AIQLs, and priority campaigns. You'll also monitor and manage user access, including adding or removing BDRs as needed, to prevent routing errors and maintain data integrity. A key part of your role will be proactively tracking and resolving issues related to lead routing, data mismatches, and system errors to ensure operational efficiency. Collaboration and Stakeholder Support - A significant aspect of your role involves collaborating with cross-functional teams such as Digital Sales (ISD), Education, Marketing Services, and Gainsight. You'll work together to align routing rules and campaign priorities. You'll also support Marketing Services with list uploads, ensuring accurate and timely routing of leads from various sources like campaigns, webinars, events, and content syndication. You'll serve as a primary contact for stakeholders, discussing routing logic, proposing changes, and offering guidance on best practices. Lead Data Management and Process Optimization - You'll maintain detailed and up-to-date documentation, including process guides, system updates, and issue logs, to ensure transparency and operational continuity. A core responsibility will be to drive continuous improvement by identifying opportunities to streamline processes, enhance routing accuracy, and improve overall system performance. You'll provide stakeholders with detailed status reports on routing performance, issue resolution, and system updates. Furthermore, you'll stay informed about the latest Lean Data features and updates to maximize platform capabilities and enhance business processes, promoting best practices for lead routing, user management, and campaign execution to improve efficiency and align with business goals. To ensure you are set up for success, you will bring the following skillset & experience: Proven experience in a technical or operations-focused role within a professional business environment, supporting multiple stakeholders and business leaders. Proficiency with key software platforms, including Salesforce, Microsoft Office Suite, and Marketing Automation tools (Eloqua preferred). Familiarity with lead routing platforms such as LeanData is highly desirable but not mandatory. Strong communication and collaboration skills, with the ability to schedule, plan, and present to diverse audiences. Ability to interpret and communicate effectively, ensuring accurate and clear messaging across teams. Proven track record in documentation, issue tracking, investigative problem-solving, and working effectively with vendors and support teams, including ticket management and resolution. Strong time management skills, with the ability to prioritize, multitask, and adapt to changing demands. Sales and project/program management experience is preferred. Our commitment to you! BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page. BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process. At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 2,117,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits. We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. ( Returnship@BMC ) Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

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3.0 years

0 Lacs

Pune, Maharashtra, India

On-site

Description and Requirements "At BMC trust is not just a word - it's a way of life!" Description And Requirements CareerArc Code CA-JF Hybrid "At BMC trust is not just a word - it's a way of life!" We are an award-winning, equal opportunity, culturally diverse, fun place to be. Giving back to the community drives us to be better every single day. Our work environment allows you to balance your priorities, because we know you will bring your best every day. We will champion your wins and shout them from the rooftops. Your peers will inspire, drive, support you, and make you laugh out loud! We help our customers free up time and space to become an Autonomous Digital Enterprise that conquers the opportunities ahead - and are relentless in the pursuit of innovation! As a Campaigns Manager to joining dynamic Marketing Services team you will be responsible for executing demand generation and field marketing programs using our marketing automation platform. You will also support target audience segmentation and direct marketing initiatives to drive engagement, generate pipeline, and improve conversion rates. Here is how, through this exciting role, you will contribute to BMC's and your own success: Develop, execute, and optimize marketing automation workflows, email marketing campaigns, nurture campaigns, and audience segments within Eloqua. Ensure alignment of campaigns with business objectives, target audience segmentation, and personalization strategies. Serve as the central point of contact, collaborating cross-functionally with stakeholders to develop, test, and launch campaigns on time. Create and optimize HTML emails to meet campaign-specific requirements, ensuring high engagement and deliverability. Design and manage lead nurture campaigns to drive customer engagement, retention, and product adoption. Leverage data-driven segmentation strategies to deliver highly targeted and personalized marketing initiatives. Utilize and enhance marketing technology tools to improve campaign efficiency and overall performance. Continuously optimize email marketing efforts through A/B testing, lifecycle management, personalization, and innovative approaches. To ensure you are set up for success, you will bring the following skillset & experience: Bachelor's degree. 3+ years of hands-on experience with marketing automation platforms, specifically Eloqua. Strong understanding of email marketing, including lead nurturing, campaign automation, and best practices. Proficiency in UTM/Query string parameters. Experience integrating marketing automation platforms (like Eloqua) with CRM platforms such as Salesforce. Knowledge of HTML and CSS for email design. Analytical mindset with proficiency in data analysis and reporting. Excellent communication and project management skills. Familiarity with data privacy regulations (GDPR, CCPA, CAN-SPAM). Comfortable working in a fast-paced environment and managing multiple projects with great attention to detail. Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook). Our commitment to you! BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU! If after reading the above, You’re unsure if you meet the qualifications of this role but are deeply excited about BMC and this team, we still encourage you to apply! We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas! BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page. BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process. At BMC we believe in pay transparency and have set the midpoint of the salary band for this role at 2,117,800 INR. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs. The salary listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits. We are committed to ensuring that our employees are paid fairly and equitably, and that we are transparent about our compensation practices. ( Returnship@BMC ) Had a break in your career? No worries. This role is eligible for candidates who have taken a break in their career and want to re-enter the workforce. If your expertise matches the above job, visit to https://bmcrecruit.avature.net/returnship know more and how to apply.

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5.0 - 7.0 years

17 - 22 Lacs

Bengaluru

Work from Office

About the role: As Assistant Marketing Manager, Banking and Financial Services ( BFS), you will strategize, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior Banking and Financial Services business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyers needs. Demand Generation Improve mindshare, deal origination, and client acquisition by developing and executing targeted digital-first always-on campaigns that bring the best of Wipros thought leadership, case studies, analyst accolades, and more to market through virtual and in-person engagement designed to help buyers solve issues and seize opportunities. Account-Based Marketing Improve client retention and grow share of wallet by developing and executing targeted digital-first account-based marketing campaigns that bring Wipros rich history working with clients to life through creative people-centered and relationship-focused content programs and outreach designed to help strengthen buyer relationships and expand Wipros footprint within accounts. Deal Pursuit Marketing Improve win rates and grow revenue by developing and executing targeted digital-first deal pursuit campaigns that elevate and differentiate Wipros solutions and improve clients preference to work with Wipro through creative relationship and solution-oriented digital and in-person engagement across stages of deal pursuits. The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must. Responsibilities: This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams. It is also an individual contributor role, where you will support the marketing head. Your day-to-day work may include one or more of the following. Collaborate withbusiness teams to develop strategic marketing plans. Execute demand generation and account-based marketing covering existing and new accounts. Develop marketing plan, contact list, and contact database for target accounts. Work with agencies and specialized teams to plan and execute marketing activities. Deepen knowledge of industry market, target accounts, and competition. Assess competitions marketing strategy and activities. Generate, manage, and nurture leads in relation to target business outcomes. Analyze data, gain insights, course correct, and continuously improve results. Team with deal pursuit teams to strategize win strategies and differentiate solutions. Partner with specialists and agencies to develop engaging in-person and virtual events. Interact and build a peer network within and outside the organization. Maintain project plans, track execution across teams, report status, and manage budget. Experience: 5-7 years strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations. Reinvent your world.We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome.

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4.0 - 7.0 years

0 Lacs

Chennai, Tamil Nadu, India

On-site

Job Overview: We are looking for a results-driven Sr. Marketing Executive with expertise in email marketing, marketing automation, lead generation, and calling . The ideal candidate will have a proven track record in creating impactful email campaigns, driving engagement, optimizing for SEO, and using tools like LinkedIn, LinkedIn Sales Navigator , and ZoomInfo to generate and engage high-quality leads. Key Responsibilities: Email Marketing Campaigns & Automations: Plan, build, and execute email marketing campaigns from scratch, testing different email elements including CTAs, segments, and send time to optimize for the best possible results. Hands-on experience with leading marketing automation platforms such as HubSpot, Zoho, Marketo, Eloqua or Salesforce . Lead Generation & Calling: Generate and qualify leads through a combination of outbound calls, email campaigns, and social media engagement . Use LinkedIn , LinkedIn Sales Navigator , and ZoomInfo to identify and research potential leads and decision-makers. Follow up on leads to convert inquiries into sales opportunities and schedule appointments for the sales team. Performance Analysis: Monitor and analyze campaign reports including opens, clicks, conversions, unsubscribes, and more. Use data insights to make recommendations for improvement, refine targeting, and enhance overall campaign performance. SEO Management: Oversee and execute SEO activities, ensuring that content and campaigns align with SEO best practices to drive organic traffic and enhance website visibility. Qualifications: Ø Minimum 4-7 years of experience in marketing Ø B.E or MBA graduate Ø Preferably working in Digital Marketing Agency or from any Microsoft partner company Ø Good communication skills

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3.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization. Start your #CognitiveProcurement journey with us, as you are #MeantforMore We Are An Equal Opportunity Employer: Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements. Job Description Zycus is looking for an Assistant Manager - Performance Marketing. We focus on managing and optimizing paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads to drive demand generation and lead acquisition. The position involves aligning campaigns with the marketing funnel, analyzing performance metrics, and delivering data-driven insights to improve ROI. It requires cross-functional collaboration with design, content, and GTM teams, as well as the use of tools like Salesforce, Eloqua, Demandbase, and 6Sense. The ideal candidate will have at least 3 years of experience in paid media, strong technical and creative skills, and an MBA from a reputable business school. Key Responsibilities Campaign Management: Design, execute, and manage paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads. Optimize ad performance through A/B testing, audience segmentation, and keyword strategies. Set up conversion tracking and retargeting pixels for accurate performance measurement. Manage campaign budgets efficiently to maximize ROI. Demand Generation & Funnel Management: Align the campaign objective with demand generation funnel aligning organization marketing strategies and business goals. Content And Creative Development: Capability to contribute to the development of campaigns, content, copy, and creatives, recognizing that these elements are crucial for performance marketing success. Data Analysis And Reporting: Analyse campaign metrics (CTR, ROI, CPC) to identify trends and actionable insights, discuss with internal and make changes in the campaign accordingly. Create visually compelling reports using data storytelling techniques to communicate campaign performance to stakeholders. Present recommendations for improving campaign outcomes based on analytics. Build, manage and communicate the lead pipeline from paid campaigns for the marketing team. Collaboration: Work cross-functionally with Regional GTM team, design, content and web development teams to ensure campaigns align with business objectives quickly and effectively. Provide strategic input on content creation for landing pages and ad creatives. Tool Utilization : Leverage tools such as Demandbase, 6Sense, Salesforce, and Eloqua, factors.ai for campaign targeting and automation. Job Requirement Experience: 3-6 years of experience in paid media roles. Proven hands-on experience managing LinkedIn Ads campaigns extensively. Strong expertise in Google Ads (Search & Display) and Meta Ads (Facebook & Instagram). Education: MBA from a reputable business school. Technical Skills: Proficiency in analysing advertising data using tools like Google Analytics. Proficiency in working with Google Tag Manager. Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Eloqua). Ability to manage and optimize campaign budgets effectively. Creative Skills: Strong capability in developing and refining ad creatives and messaging. Ability to provide creative inputs that align with brand guidelines and campaign objectives. Soft Skills: Excellent communication skills to convey complex data insights effectively. Ability to craft visual data stories that drive decision-making. Preferred Skills: Experience with Demandbase or 6Sense for targeted B2B campaigns. Certifications in Linkedin Ads, DemandBase, Google Ads or Meta Blueprint are a plus. WHY JOIN US? Work with a globally recognized leader in procurement. Drive strategic growth in key enterprise markets. Be part of an innovative, AI-powered SaaS company. Competitive compensation, incentives, and career growth opportunities. Join a dynamic, results-driven, and high-performing sales culture. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users. Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization. Start your #CognitiveProcurement journey with us, as you are #MeantforMore

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4.0 years

0 Lacs

Chennai, Tamil Nadu, India

On-site

About Kinaxis Elevate your career journey by embracing a new challenge with Kinaxis. We are experts in tech, but it’s really our people who give us passion to always seek ways to do things better. As such, we’re serious about your career growth and professional development, because People matter at Kinaxis. In 1984, we started out as a team of three engineers based in Ottawa, Canada. Today, we have grown to become a global organization with over 2000 employees around the world, and support 40,000+ users in over 100 countries. As a global leader in end-to-end supply chain management, we enable supply chain excellence for all industries. We are expanding our team in Chennai and around the world as we continue to innovate and revolutionize how we support our customers. Our journey in India began in 2020 and we have been growing steadily since then! Building a high-trust and high-performance culture is important to us and we are proud to be Great Place to Work® CertifiedTM. Our state-of-the-art office, located in the World Trade Centre in Chennai, offers our growing team space for expansion and collaboration. Location Chennai, India About The Team The Business Analyst – Salesforce will provide support for enhancements to our Salesforce platform as a member of our IT Application Excellence team within Corporate IT. You will apply industry standard best practices to ensure the platform is robust, healthy, current, and fulfilling the needs of the business. As part of our go-to-market portfolio team within IT, you will support various platform activities, including needs assessment, technology selection, managing technology implementation, process improvement projects, and business systems support. You will also ensure compliance with IT General Controls, including Sarbanes Oxley 404 Controls, across platforms such as Salesforce CPQ, Salesforce Sales & Service Cloud, Salesforce Community Cloud, Gainsight CX/PX, ZoomInfo, 6sense, Outreach, and more. What You Will Do Work closely with other Corporate IT teams, IT Business Partners, App Excellence team members and business users to identify and analyze business processes, user and system requirements and support existing Sales, Marketing, and Customer Support solutions. Collaborate with your team to manage the backlog of Salesforce improvement opportunities (features, enhancements, fixes, etc.) using an Agile approach, and deliver a regular sprint release cycle. Provide business analysis, implementation, integration, configuration, and testing excellence in support of the Salesforce platform. Support the implementation of new projects and provide support for our Salesforce platform, apps, upgrades, enhancements, fixes, and features in collaboration with business SMEs, Solution Architects, Business Analysts and Developers. Support new application implementation projects, including project coordination, data migration, user training, ITIL process implementation go-live and post-go-live support. Interpret data, analyze results, and provide ongoing reports and analysis through presentations and dashboards to guide the business on the effectiveness, quality, and efficiency of the Salesforce Platform. Technologies we use Salesforce CPQ Salesforce Sales & Service Cloud Salesforce Community Cloud Gainsight CX/PX ZoomInfo 6sense Outreach MuleSoft Eloqua LeadIQ Cognism What We Are Looking For 4+ years of professional experience in business analysis, project management, testing, and application support, with at least 3 years specifically within the Salesforce ecosystem. Strong emphasis on the administration and configuration of Salesforce Sales Cloud, Service Cloud, and Experience Cloud. Staying current with Salesforce best practices, updates, and new features to ensure optimal system performance and utilization. Expertise in eliciting, analyzing, and documenting business requirements to ensure alignment with business goals and technical capabilities with the ability to translate high-level business requirements into functional and system requirements. Experience with custom configuration is highly desired. Experience with design, configuration, and/or support of Salesforce managed packages such as ZoomInfo, Outreach, 6sense, Gainsight, or similar tools preferred. Understanding of the Software Development Lifecycle (SDLC) & Agile best practices with experience in writing clear and concise user stories with acceptance criteria to ensure that development work aligns with business needs. Experience completing service and support tickets, reducing backlog, and proactively identifying opportunities to improve user experience to reduce tickets in a high tech, global organization. Working knowledge of SQL for querying databases. Technical background, system/data integration experience, or experience with API development. Experience writing Apex Triggers, Data loader, and custom code is a plus. Excellent communication and interpersonal skills. Critical thinker with strong analytical skills. Demonstrated ability to identify and evaluate several alternative solutions to meet the business needs. to meet the business needs. Education/Training Required B.S. degree or equivalent in Information Systems, Computer Science, or related field. Preferred Certifications: Salesforce CPQ Specialist, Salesforce Certified Administrator, Sales Cloud Consultant, Service Cloud Consultant, Experience Cloud Consultant. #Intermediate Work With Impact: Our platform directly helps companies power the world’s supply chains. We see the results of what we do out in the world every day—when we see store shelves stocked, when medications are available for our loved ones, and so much more. Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Ford, Unilever, Yamaha, P&G, Lockheed-Martin, and more. Social Responsibility at Kinaxis: Our Diversity, Equity, and Inclusion Committee weighs in on hiring practices, talent assessment training materials, and mandatory training on unconscious bias and inclusion fundamentals. Sustainability is key to what we do and we’re committed to net-zero operations strategy for the long term. We are involved in our communities and support causes where we can make the most impact. People matter at Kinaxis and these are some of the perks and benefits we created for our team: Flexible vacation and Kinaxis Days (company-wide day off on the last Friday of every month) Flexible work options Physical and mental well-being programs Regularly scheduled virtual fitness classes Mentorship programs and training and career development Recognition programs and referral rewards Hackathons For more information, visit the Kinaxis web site at www.kinaxis.com or the company’s blog at http://blog.kinaxis.com . Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. Please note that this contact information is strictly for accessibility requests and cannot be used to inquire about application statuses. Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description, to identify candidates whose education, experience and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.

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8.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Job Title: Field Marketer – India (B2B Tech) Location: India (Bangalore / Mumbai /) Department: Marketing Reports To: Head of Marketing, India Job Summary: As a Field Marketer for India, you will be responsible for planning, executing, and optimizing integrated marketing programs that drive pipeline and customer engagement across key enterprise and commercial accounts. You will work closely with sales, channel teams, and global marketing to align go-to-market strategies, with a strong focus on ABM, digital, events, and content marketing. Key Responsibilities: Field Marketing Strategy & Planning Develop and execute the India field marketing plan aligned with sales priorities, business objectives, and global campaigns. Partner with regional and in-country sales leaders to understand pipeline needs and growth targets. Create localized programs and campaigns to drive awareness, consideration, and conversion. Account-Based Marketing (ABM) Design and run ABM campaigns tailored to top strategic accounts in sectors like BFSI, IT/ITeS, manufacturing, and public sector. Leverage intent data, firmographics, and buyer persona insights to personalize messaging and outreach. Work closely with sales teams to drive engagement across buying groups within target accounts. Events & Experiential Marketing Plan and execute large-scale physical and virtual events such as executive roundtables, roadshows, tech days, and trade shows. Manage event lifecycle – budgeting, vendor coordination, messaging, logistics, follow-up, and ROI tracking. Build CXO and decision-maker engagement through curated executive experiences. Digital & Social Marketing Create and deploy digital campaigns across paid, owned, and earned media to support pipeline generation and brand awareness. Use social media (especially LinkedIn) to amplify content, promote events, and engage with key decision-makers. Collaborate with the digital team to manage nurture journeys, retargeting, and lead scoring. Content & Messaging Localize global content to suit the Indian market across industries and buyer personas. Work with agencies or internal teams to develop compelling case studies, blogs, videos, customer stories, and email sequences. Ensure message consistency across channels, with a sharp focus on AI, security, observability, networking, and collaboration themes. Partner & Channel Marketing (if applicable) Support co-marketing programs with key channel and distribution partners. Jointly host partner webinars, workshops, and campaigns to drive shared pipeline. Ensure proper branding and value messaging across partner-led initiatives. Analytics & Reporting Track, measure, and report performance metrics for all programs (pipeline contribution, ROI, MQL to SQL conversion, engagement scores). Use CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) for campaign performance and lead tracking. Regularly present insights and recommendations to marketing and sales stakeholders. Required Skills and Experience: 5–8 years of B2B marketing experience, ideally in enterprise tech or SaaS companies. Proven experience in executing integrated field marketing programs in India. Strong understanding of Account-Based Marketing (1:1, 1:few, 1:many models). Experience with digital marketing tools, including SEO/SEM, social media, marketing automation, and email marketing. Expertise in organizing physical and virtual events, managing budgets, and working with vendors. Excellent storytelling and content localization skills. Strong analytical mindset – comfortable with metrics, KPIs, dashboards, and campaign optimization. Experience working cross-functionally with sales, product, and global marketing teams. Familiarity with CRM and MAP platforms like Salesforce, Eloqua, Marketo, or HubSpot. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus. Knowledge of India’s enterprise IT landscape and buyer behavior. Familiarity with marketing AI-based and cloud-native solutions is a strong advantage.

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0.0 - 2.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Who we are? MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world. With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability. As a Management Trainee, you will be responsible in end-to-end campaign setup on MAPs, while adhering to the process and keeping quality atutmost priority.This will also require you to closely work with the assigned Campaign Managers and peers to ensure timely delivery of the needful. Job Description: Deliver campaign assets and requests on time without any error Monitor, analyze, and report on email, landing page and form performance Creating Emails, Landing pages and Forms on a Marketing Automation Platform (Eloqua, Marketo, Pardot ORSFMC) Create web pages using HTML, CSS, JavaScript Attention to detail is required Ability to work under pressure Flexible to work in any shift Skills & Qualifications: Understand digital marketing Strong Communication is a must Open for learning new platforms and technologies as per the business requirements Capable of multitasking by efficiently managing multiple accounts simultaneously Degree level education Experience required:0-2 years Exposure to SAASsystems like Eloqua, Marketo, SFMC, Pardot or HubSpot would be a plus Web development exposure would be an added advantage Powered by JazzHR eSH7SkFcVC

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3.0 - 8.0 years

4 - 8 Lacs

Mumbai

Work from Office

Skill required: Marketing Operations - Salesforce Marketing Cloud Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 -11 Years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OCManage end-to-end Multi Channel campaign process for Pharma industryIndividual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. Ensure progress, issues and agreements are properly documented and acted upon. Ensure all quality standards are met Follow transactions/issues tracking mechanism and capture all the details required on the tracking toolRole requires Digital Marketing Ads & Promotion creation/designDesign, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts. What are we looking for Detail orientationStrong analytical skillsAbility to establish strong client relationshipAbility to manage multiple stakeholdersCollaboration and interpersonal skillsBachelors degree (preferably Science)Minimum 3+ years of Email Marketing Experience. Minimum 3 years of experience of working on MOS productsparticularly Word, PowerPoint, Excel & Outlook. Strong analytical knowledge in the marketing space. Impeccable time management and communication skillsProject and Client (Brand team) management experience is a must. Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management.Salesforce Marketing Cloud Customer Data PlatformStructured Query Language (SQL)React.jsCampaign ManagementCandidate should be a graduateMinimum 1year experience in Email/Campaign Management required. Strong verbal and written communication skillsStrong listening skillsExcellent customer service skills and experience in customer facing role. Able to work in a highly dynamic environment and able to multi-task. Intimate knowledge of Campaign Management Best Practices and trends. Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. Knowledge of AEM - DesirableOther email delivery applicationsDream, ExactTarget, Marketo, Eloqua, Responsys Mandatory if they dont have Adobe high proficiencyKnowledge of SQL and JS desirable Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

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0.0 - 1.0 years

1 - 5 Lacs

Mumbai

Work from Office

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management New Associate Qualifications: Any Graduation Years of Experience: 0 - 1 Year About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for Salesforce Marketing CloudIn this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsSalesforce Marketing Cloud Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualification Any Graduation

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