Electronic & Engineering Company India Private Limited (EECI)

About Company : We are a leading manufacturer of advanced Non-Destructive Testing (NDT) solutions, catering to industries such as aerospace, automotive, oil & gas, power generation, and manufacturing. Our focus lies in providing innovative, reliable, and accurate testing solutions that ensure the highest standards of quality and safety. Job Description : SEO Website Optimization: -  Develop and execute SEO strategies to improve organic search rankings. - Optimize website content, landing pages, and digital assets for search performance. - Conduct keyword research and competitor analysis. Digital Campaigns Advertising:  Plan, manage, and monitor paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).  Optimize campaigns to maximize ROI and achieve lead generation targets.  Manage remarketing and retargeting strategies. Analytics & Reporting:  Use tools such as Google Analytics, Search Console, and marketing automation platforms to track performance.  Generate regular reports on website traffic, campaign performance, and lead quality.  Provide insights and recommendations to improve marketing efficiency. Lead Management & Conversion Analysis:  Work closely with the sales team to ensure digital leads are tracked and nurtured.  Monitor lead quality, conversion metrics, and customer acquisition costs.  Continuously refine targeting and messaging strategies. Collaboration Content Support:  Coordinate with internal teams to align digital efforts with product and business goals.  Support in content strategy for technical blogs, whitepapers, and case studies. Job Requirements:  Minimum 6-7 years of hands-on experience in digital marketing (preferably in B2B/industrial technology domains).  Proven expertise in SEO, SEM, Google Ads, LinkedIn marketing, and analytics tools.  Strong analytical skills with the ability to interpret data and derive actionable insights.  Experience with marketing automation and CRM platforms (Zoho, HubSpot, or similar).  Excellent communication skills and ability to work with cross-functional teams.  Knowledge of industrial/engineering solutions marketing will be an added advantage