Company Description Eduverse Techno Solutions partners with K12 schools in rural Punjab to provide tailored solutions that enhance student growth, parent engagement, and staff development. Their mission is to empower schools by offering practical solutions that support student success, school growth, and community satisfaction. Role Description This is a full-time hybrid role for a Digital Marketing Specialist at Eduverse Techno Solutions located in Ludhiana with the flexibility for some remote work. The Digital Marketing Specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication strategies. Qualifications Social Media Marketing and Communication skills Digital Marketing and Online Marketing skills Experience in using Web Analytics Excellent written and verbal communication skills Ability to work independently and collaborate with a team Knowledge of Google, Meta & Linkedin platforms, SEO and SEM techniques is a must Bachelor's degree in Marketing, Communications, or related field
The ideal candidate will be responsible for creating and maintaining a strong online presence for the company, implementing online marketing strategies via social media platforms to enhance brand visibility, and understanding the target audience to devise effective engagement strategies. Researching the target audience to identify current trends, generating compelling text, video, and image content, monitoring web traffic utilizing external AI tools, and establishing an optimal posting schedule are among the key responsibilities of this role. The qualifications for this position include a Bachelor's degree in Marketing or a related field, a minimum of 3 years of experience in Canva, Photoshop, Filmora, and CRM tools, prior experience as a social media coordinator, as well as possessing strong communication, multitasking, and analytical abilities.,