Role: Content Writer Location: Noida Duration: Fulltime Job brief We are looking for motivated, independent and enthusiastic individuals who are excited to help shape the future of. Our mission is to connect academically-minded and value-oriented people and provide them with opportunities to help them achieve their ambitions and life goals. Join us in creating something truly special for our members. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness. Responsibilities Research industry-related topics (combining online sources, interviews and studies) Write clear marketing copy to promote our products/services Prepare well-structured drafts using Content Management Systems Proofread and edit blog posts before publication Coordinate with marketing and design teams and social media team to illustrate content pisces. Conduct simple keyword research and use SEO guidelines to increase web traffic Conceptualize and write Script for Videos. Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images and tone) Update website content as needed Requirements Proven work experience of 2+ years as a Content Writer, Copywriter or similar role in Ed tech industry (Preferable). Portfolio of published articles or blogs or Content Pieces. Experience doing research using multiple sources Familiarity with web publications Excellent writing and editing skills in English Hands-on experience with Content Management Systems (e.g. WordPress) Ability to meet deadlines Graduation in English, Journalism or related field. People with good understanding of Social Media Platforms would be preferred. If you think you have all these, hurry and send your profile at hrteam@edumontclasses.com or Call at 9821003784.
Position: Digital Marketing Specialist Location: Noida Job Type: Full-time (On Site) Role Overview: The Digital Marketing Expert will drive the development, execution, and optimization of comprehensive digital marketing campaigns to increase brand visibility, lead generation, and conversions. This role requires a mix of creative and analytical thinking, as well as technical proficiency in handling Zoho CRM, managing large budgets, and leveraging data to inform marketing strategies. Key Responsibilities: Google Ads Management: Plan, execute, and optimize paid search campaigns across Google Ads (Search, Display, Shopping, and Video). Monitor and manage a monthly marketing budget of up to 15 lakh, ensuring effective allocation for maximum ROI. Conduct keyword research and implement A/B testing strategies to optimize ad performance. Analyse ad performance and make adjustments based on campaign results and KPIs. Search Engine Optimization (SEO): Perform comprehensive SEO audits, keyword research, and on-page optimization to improve organic rankings and traffic. Implement on-page, off-page, and technical SEO strategies. Track, measure, and report on website performance using tools like Google Analytics, Google Search Console, and SEMrush. Continuously improve organic search results and drive sustainable traffic. Social Media Marketing (SMM): Create and execute social media marketing strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand awareness and engagement. Monitor and optimize social media ad campaigns for performance and ROI. Track social media performance metrics, including engagement, click-through rates (CTR), and conversions. Performance Marketing: Drive performance marketing campaigns with a focus on lead generation, cost-per-acquisition (CPA), and return on ad spend (ROAS). Manage and optimize campaigns across all digital channels to ensure measurable results. Work with analytics tools to track and optimize campaigns, ensuring high-quality leads and conversions. YouTube Marketing: Manage YouTube advertising campaigns to drive awareness, engagement, and conversions. Optimize video content and ad targeting strategies to increase viewership and interaction. Track YouTube campaign performance and provide regular insights and improvements. Lead Generation: Design and execute lead generation strategies through digital marketing channels. Optimize landing pages, forms, and CTAs to capture leads effectively. Ensure that generated leads are seamlessly captured and processed within Zoho CRM for follow-up and nurturing. Zoho CRM Expertise: Utilize Zoho CRM to manage and track leads, sales pipelines, and customer journeys. Set up and optimize Zoho Forms for lead capture and ensure seamless integration with marketing campaigns. Create, automate, and optimize workflows in Zoho CRM to ensure efficient lead nurturing and assignment. Customize Zoho CRM modules to align with marketing and sales objectives. Ensure effective lead assignment and tracking through Zoho CRM to maximize conversion rates. Budget Management: Oversee the allocation of the marketing budget (up to 15 lakh per month) across various digital channels (Google Ads, SMM, SEO, etc.). Continuously assess performance, optimize spending, and ensure that the budget is used efficiently to maximize return on investment. Analytics & Reporting: Use data analytics and performance tracking tools to measure and report on campaign performance. Provide actionable insights based on data to continuously improve marketing efforts. Present monthly reports to senior management detailing campaign performance, key metrics, and recommendations for improvement. Qualifications & Skills: Proven experience of 5+ Years in digital marketing, particularly in Google Ads, SEO, SMM, Performance Marketing, YouTube Marketing, and Lead Generation. Strong understanding of Zoho CRM, including Forms, Workflows, Modules, and Lead Assignment processes. Experience managing and optimizing marketing budgets of up to 15 lakh per month. Expertise in SEO, Google Ads, and social media platforms for advertising and engagement. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, Facebook Ads Manager, and YouTube Analytics. Excellent communication, presentation, and interpersonal skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Creative mindset with a keen eye for detail and ability to drive innovation in marketing campaigns. Ability to handle multiple projects and meet deadlines in a fast-paced environment. Bachelor’s degree in Marketing, Business, or related field (preferred). Google Ads and Analytics certification (preferred). Preferred Experience: Experience working in a fast-paced, high-budget digital marketing environment. Knowledge of marketing automation tools and email marketing. If you think you have all these, hurry and send your profile at hrteam@edumontclasses.com or Call at 9821003784