Job
Description
We are seeking a motivated and results-driven marketing professional to lead our efforts in promoting IT education programs, certifications, and training services. The ideal candidate will have a strong grasp of digital and offline marketing strategies, with a passion for education and technology. Key Responsibilities: Marketing Strategy: Develop and implement marketing plans to promote IT education programs (e.g., ERP, web development, data science, cybersecurity, etc.). Conduct market research to identify demand, trends, and competition in the education and tech sectors. Digital Marketing: Manage SEO/SEM, email, social media, and digital campaigns. Create and manage content for social media, websites, and blogs. Run paid ad campaigns on Google, Facebook, LinkedIn, and other relevant platforms. Lead Generation: Execute campaigns to attract student leads for IT courses. Track, measure, and report campaign performance (ROI and KPIs). Branding & Outreach: Promote the brand through webinars, seminars, and tech events. Collaborate with academic institutions, colleges, and coaching centers. Organize promotional events, campus drives, and exhibitions. Partnerships & Sales Support: Coordinate with sales teams to support enrollment targets. Build partnerships with corporates and placement partners. Requirements: Bachelor's degree in Marketing, Business, IT, or related field (MBA preferred). 2+ years of experience in education or tech marketing. Familiarity with digital marketing tools (Google Ads, Meta Business Suite, CRM platforms). Strong communication, content writing, and analytical skills. Ability to work independently and manage multiple projects. Preferred Skills: Knowledge of IT training programs and certifications (e.g., ERP, Python, Java, AWS, etc.) Experience in B2C or B2B education marketing. Understanding of the education landscape in India or the target geography. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Language: English (Preferred) Work Location: In person
