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2.0 - 5.0 years
3 - 15 Lacs
Bengaluru, Karnataka, India
On-site
Job Summary: The role involves creating high-quality, engaging content that drives digital growth, increases brand awareness, and converts leads. As a key player in the content marketing team, you will contribute to the company's digital footprint by producing short and long-form content across various formats and platforms. Key Responsibilities: Create compelling blog posts, email content, eBooks, SlideShare decks, and more Drive the company's content marketing strategy by producing impactful content for blogs, websites, guest articles, sales collateral, and press materials Participate in editorial planning and execute content initiatives for demand generation, thought leadership, and customer marketing Manage the entire content lifecycle from research, planning SEO, drafting, editing, reviewing, and publishing Analyze and report on the performance of content to improve future campaigns Candidate Profile: Strong writing skills with a deep understanding of the software industry and digital marketing 25 years of experience in content writing, blogging, and digital media Proven ability to craft eBooks, whitepapers, case studies, and channel-specific content Skilled in adapting tone and voice for different types of business content Research-oriented and visual-driven writing approach Agile, fast-paced, and innovative mindset A degree in Literature, Communications, or Journalism is a plus but not mandatory
Posted 1 week ago
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