Position: Head of Digital Marketing Location: Gurgaon (Work from Office / Hybrid) Monday - Thursday (4 Days Work Week) Salary: 12 15 LPA (Based on experience and skillset) Company: Eagle Solar Supply (Part of Eagle Group of Companies) About Us Eagle Solar Supply is a rapidly growing B2B & D2C solar solutions provider, catering to clients across the USA. We're on a mission to revolutionize solar adoption in the hospitality and commercial segments through cutting-edge products and an aggressive digital-first strategy. We're looking for a Head of Digital Marketing whos not just performance-driven, but also deeply strategic — someone who can build and scale marketing systems with the precision of an engineer and the creativity of an artist. Key Responsibilities: Develop and execute full-funnel digital marketing strategy across paid, organic, and conversion channels. Manage and scale Meta Ads (Facebook/Instagram) and Google Ads with a strong ROI focus. Lead SEO strategy , from technical audits to content optimization and link-building. Oversee social media marketing across platforms — both organic and paid — with high-impact storytelling. Build and manage UI/UX improvements in coordination with design/development teams to boost user retention and engagement. Own and implement CRO strategies to increase conversion rates across landing pages and the full D2C purchase journey. Analyze performance data across all channels, generate actionable insights, and lead continuous testing and optimization. Work closely with the US sales and operations team to align campaigns with seasonal and strategic priorities. Manage internal teams and agency partners where required. Must-Have Skills & Experience: 4–7 years of hands-on digital marketing experience. Proven track record working with D2C brands targeting the USA market (preferably in solar, energy, or home improvement). Deep experience in Meta Ads, Google Ads , SEO , social media , and analytics tools (Google Analytics, GA4, Hotjar, etc.). Working knowledge of UI/UX , landing page optimization , and CRO techniques . Strong analytical, leadership, and communication skills. Comfortable working in a performance-focused, fast-paced environment. What You’ll Get: Opportunity to lead the digital growth of a US-facing solar brand Freedom to experiment and innovate with performance marketing and CRO Collaborative work culture within the Eagle Group of Companies Clear pathway to a leadership role across the Group’s D2C portfolio