5.0 - 8.0 years

5 - 8 Lacs

Hyderabad, Telangana, India

On-site

About the Business : E-Pharmacy business contributes to 2.5% of IPM and growing at a 20%+ CAGR. Dr.Reddy's wants to establish and scale up the E-Pharmacy business play and emerge as a dominant player. We are exploring newer and differentiated ways to engage with partners across the country by understanding and addressing the key unmet need ofthe partners. About the Role : E-Pharmacy channel offers very high opportunity to ramp up the channel play with 5 customer present pan India. With a current monthly business volume of 8 cr+, we see a huge potential to leverage our traditional equity to scale up the business to 13cr+ per month, while we maintain strict vigil to ensure business hygiene and process compliance. The incumbent will be expected to do the following: Current Revenue: (65%) Building winning relationships with leading E-Pharmacy by focusing on Marketplace and Pure players. Ensure brands are optimized to grow market share and transactions ahead of competition by activating best in class holistic E-Pharmacy strategies that go beyond just media. Building and managing relationships with senior stakeholders. Manage the distribution of portfolio brands across all E-Pharmacy Evaluate commercial models by looking at holistic choices on business including sales, marketing and supply chain fundamentals and identify the right engagement model that drive Market share growth for portfolio. Lead daily & monthly planning to deliver sales goals for portfolio brands across marketplace partners. Develop Short-term & long term strategies and identify business - building chances to create shared value for Scale. Collaborating with internal multi-functional teams (Marketing, Finance, Logistics, Operations) to develop strategies and plans. Be the voice of the customer to our internal functions and clients. Improve our selling advantage by driving customer category growth and contributing to their category strategies. Future Growth Opportunities: (15%) Identify possible areas of increasing efficiencies and operational rigour Identify newer commercial models @ portfolio levels to drive higher market share Engage with partner to better understand unmet needs and create value delivery mechanism to solve, for the same. Analytics: (20%) Provide and Facilitate data based decision making with internal BPE team Implement intuitive and actionable dashboards for internal stakeholders Drive working capital efficiency through optimised inventory management. Stock forecasting based on trends and seasonality. Qualification Required Qualification/Experience: You will have an MBA from a Tier 1/Tier 2 B-school with 5 plus years of experience in managing E-Pharmacy channel in the OTC/FMCG/Pharma space with high execution rigour. Proven track record with E-Pharmacy KPIs and online marketplaces Should have managed a team of 3-4 people. Preferred experience in handling E-Pharmacy from either platform or company sales or marketing/media Understanding of Pharma industry or related similar industries in the online business environment. Operating Ecosystem: Internal Marketing and Digital COE, brand management teams, SCM and Finance External Category management teams and Procurement teams of accounts and agencies. What is in it for you: To be a part of one of the fastest growing business model @ Dr.Reddy's. Exposure to the E-Pharmacy business with hands on understanding of driving Key Account Management. To gain knowledge of emerging channel management practices in healthcare space.

Posted 21 hours ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.