Job Summary: We are looking for a data-driven and experienced Senior SEO Specialist to lead and execute our search engine optimization strategies. This role requires deep knowledge of SEO best practices, search engine algorithms, and digital marketing analytics tools. The ideal candidate will be responsible for increasing organic visibility, driving qualified traffic, and improving search rankings across all major search engines. Key Responsibilities: Develop, implement, and manage comprehensive SEO strategies (on-page, off-page, and technical) Conduct keyword research, competitor analysis, and content gap identification Optimize website architecture, content, and internal linking for improved SEO performance Collaborate with content, design, and development teams to execute SEO recommendations Monitor, analyze, and report SEO KPIs using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. Perform regular SEO audits and implement fixes for technical issues (e.g., page speed, crawl errors, broken links) Lead link-building campaigns and evaluate backlink profiles Stay current with industry trends, algorithm updates, and emerging SEO technologies Mentor junior SEO team members and coordinate with external SEO partners or freelancers Develop, implement, and manage SEO strategies for Lead Generation (Organic). Requirements: 4+ years of hands-on SEO experience, preferably in a senior or lead role Strong understanding of search engine algorithms and ranking factors Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Moz, etc.) Experience with web analytics platforms (Google Analytics, GA4, Data Studio) Familiarity with HTML, CSS, CMS platforms (especially WordPress), and basic JavaScript Excellent analytical, organizational, and communication skills Proven track record of successful SEO projects and traffic/revenue growth Preferred Qualifications: Google Analytics and SEO certifications Experience with international/multilingual SEO Knowledge of local SEO and eCommerce SEO strategies Experience working with cross-functional teams in an Agile environment Salary - 360000/- Per Anum Show more Show less
