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2.0 - 7.0 years
6 - 10 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 1 month ago
3.0 - 7.0 years
7 - 10 Lacs
Pune
Hybrid
Role & responsibilities Timely entry of campaign data into Prisma and booking campaigns in alignment with the media plan. Collaborate with Canadian teams to upload and set up digital campaigns within Prisma. Generate campaign release orders (ROs) and monitor campaign performance to ensure alignment with objectives. Support the trafficking process by issuing digital trafficking sheets and insertion order release forms. Conduct competitive analysis and reporting as required. Collect creative specifications and coordinate digital trafficking requirements with the Ad Operations team. Resolve billing discrepancies and ensure accurate reconciliation. Maintain and update media flowcharts based on campaign schedules. Demonstrate expertise in campaign setup, including trafficking, targeting, and tracking implementation. Efficiently manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines. Coordinate with internal teams to gather campaign inputs such as targeting criteria, creative assets, and budget details. Monitor and troubleshoot delivery issues to ensure minimal disruption to campaign performance. Track and optimize key campaign metrics including impressions, clicks, conversions, and ROAS (Return on Ad Spend). Assist with ad hoc tasks related to planning and buying operations. Contribute to departmental projects as assigned.
Posted 1 month ago
3.0 - 8.0 years
5 - 9 Lacs
Gurugram
Work from Office
Serve as a trusted advisor to clients, providing expert guidance on Billing methods, Policy disapprovals, Campaign strategy, optimization, best practices. In-depth knowledge of Google Ads features (Billing & Policy), functionalities ,campaign types.
Posted 1 month ago
3.0 - 8.0 years
18 - 25 Lacs
Pune
Work from Office
Hiring a Programmatic Manager to run and optimize display, video, and native campaigns via DV360, Trade Desk, etc. Must have 3+ yrs experience, strong analytics, and DSP expertise. Join a dynamic team driving data-led digital performance.
Posted 1 month ago
2.0 - 7.0 years
7 - 11 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 1 month ago
5.0 - 7.0 years
9 - 14 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 1 month ago
3.0 - 5.0 years
12 - 14 Lacs
Bengaluru
Work from Office
Overview Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 1 month ago
1.0 - 6.0 years
5 - 6 Lacs
Chennai
Work from Office
Greetings from iOPEX Technologies Candidates who are flexible to work in US Shifts can apply for this role Job Brief : The Analyst Campaign Manager executes digital advertising campaigns for a growing list of advertisers, providing insights and guidance to ensure campaign success and client satisfaction. Candidates should have experience in both Direct and Programmatic Campaigns. Roles & Responsibilities Oversee campaign launches and ensure timely execution. Monitor and analyze campaign performance, addressing any issues. Optimize campaigns based on data-driven insights. Collaborate with internal teams to ensure compliance with ad policies. Manage client communications and campaign revisions. Track and report on campaign performance metrics. Perform QA and assist in pre and post campaign launching. Proactive team player who can thrive in a dynamic environment. Interested candidates can attach your resumes here sangeetha.s@iopex.com Location - Chennai Regards Sangeetha
Posted 1 month ago
3.0 - 8.0 years
6 - 16 Lacs
Pune
Hybrid
Role & responsibilities Enter campaign data into Prisma accurately and on time, following the media plan. Collaborate with the Canada team to set up digital campaigns in Prisma. Create and track campaign ROs to ensure performance goals are met. Handle trafficking by preparing digital trafficking sheets and release forms. Perform competitive analysis and reporting. Gather creative specs and support Ad Ops with trafficking needs. Resolve any billing issues related to campaigns. Update media flowcharts according to campaign timelines. Set up campaigns, including targeting, tracking, and ad trafficking. Manage multiple campaigns while ensuring accuracy and meeting deadlines. Work with internal teams to collect campaign inputs like creatives, targeting, and budgets. Troubleshoot and fix any delivery issues during campaigns. Monitor key metrics like impressions, clicks, conversions, and ROI. Support additional planning and buying tasks as needed. Participate in team projects when required.
Posted 1 month ago
4.0 - 9.0 years
8 - 18 Lacs
Pune
Hybrid
Role & responsibilities: Set up digital campaigns in Prisma based on media plans Coordinate trafficking, RO issuance, and billing resolutions Monitor campaign performance (impressions, clicks, conversions, ROAS) Troubleshoot delivery issues and track media flowcharts Analyze competitive data & support global operations Preferred candidate profile Familiarity with platforms like Prisma, CM360, GAM, Google Analytics , or DSPs is a plus. Strong Excel and PowerPoint skills. Excellent analytical, communication, and problem-solving abilities. Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously. Apply Here: karthik.ps@xpheno.com https://www.linkedin.com/in/p-s-karthik-41a909207/
Posted 1 month ago
3.0 - 8.0 years
6 - 16 Lacs
Pune
Hybrid
Roles & Responsibilities : Help set up and manage online ad campaigns for teams in the USA, UK, and Canada. Enter and update data in a system called Prisma. Make sure ads are running properly and fix any issues. Coordinate with teams to get the right creative materials (images, videos, links, etc.). Track how the ads are doing (clicks, views, conversions) and make reports. Solve billing or campaign issues quickly. Work with tools like Excel, PowerPoint, CM360, GAM, and others. Join team projects and help improve processes
Posted 1 month ago
1.0 - 8.0 years
1 - 6 Lacs
Chennai, Bengaluru
Work from Office
Qualification - Bachelor's Degree Shift - US Skills Required: Minimum 1 years of relevant experience in programmatic ad operations, Display Ads, A good understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs, inventory types. Hands on experience with Google Ad Manager, DV360 and DCM is a plus. Working experience with Mobile Ads and Video Ads Direct experience managing publics. Roles Responsibilities: Setting up programmatic campaigns and revenue optimization constantly. Monitor all ad networks and provide periodic data pointers in order to optimize available inventory including Mobile add and Web Liaison with external and internal stakeholders while integrating new networks and troubleshoot as and when needed. Extract and analyse from online tools and present it to the management in simple formats Reconcile all campaign related reports. Periodic update to the CM and AMs on performance of various platforms in terms of traffic and revenues, including forecasting basis data available. Track performance of campaigns on site by sections and ad properties. Validate and reconcile external i.e., third party reports from time to time
Posted 1 month ago
3.0 - 8.0 years
6 - 16 Lacs
Pune
Hybrid
Role & responsibilities Help set up and manage online ad campaigns for teams in the USA, UK, and Canada. Enter and update data in a system called Prisma. Make sure ads are running properly and fix any issues. Coordinate with teams to get the right creative materials (images, videos, links, etc.). Track how the ads are doing (clicks, views, conversions) and make reports. Solve billing or campaign issues quickly. Work with tools like Excel, PowerPoint, CM360, GAM, and others. Join team projects and help improve processes
Posted 1 month ago
2.0 - 4.0 years
5 - 9 Lacs
Bengaluru
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Posted 1 month ago
6.0 - 9.0 years
7 - 13 Lacs
Greater Noida
Work from Office
Responsibilities Plan, manage, and optimize paid media campaigns across platforms including Google Ads, Facebook, Instagram, LinkedIn, and programmatic networks Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals Coordinate assets and tags across Media platforms and ensure campaigns are delivering against KPI and proactively managing campaign execution Work with the campaign analysts to provide analytical insights to the client Ability to build strong relationships with clients, manage expectations, and campaign deliverable schedule Guide execution of customized strategy and recognizing performance of display and paid social campaigns of B2B and B2C clients across multiple platforms Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities A/B test ad creatives, landing pages, and bidding strategies to continually improve campaign performance Strategize and execute media campaigns for our clients while keeping their business objectives in mind Help the sales team with the solutions and proposals during the sales process Collaborate with internal teams such as creative, content, and data analytics to develop effective ad strategies and align campaigns with business goals Develop and maintain performance reports on key metrics such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA) Requirements Bachelors degree in Marketing, Advertising, and Business, with 6+ years of experience working on platforms like Google/Bing search, GDN, Twitter, LinkedIn, Facebook, YouTube, etc Proven track record in both B2B and B2C media campaigns Demonstrated ability to manage large advertising budgets and optimize for performance You should be comfortable with A/B creative tests and spend on scaling tests Excellent communication and project management skills Very strong keyword research skills In-depth experience with ad copies, campaign structure, landing pages, and campaign optimization Ability to work in a fast-paced environment and handle multiple projects simultaneously Experience in team management What sets you apart: Experience in both B2C and B2B campaigns Minimal dependency on content and development team for content and development of landing pages, respectively Experience with Native Ad platforms like Taboola, outbrain, etc High level of accuracy and attention to detail Keen problem-solving and troubleshooting abilities
Posted 1 month ago
1.0 - 6.0 years
9 - 10 Lacs
Gurugram
Work from Office
Exciting Opportunity We are hiring Google Ads Product SME - Digital Marketing Designation - Subject Matter Expert - GoogleAds Product Eligibility : Any agent or senior agent with 1+ years of experience into google ads pod like ( DV360 Google Ads billing). Salary - 10 LPA Eligibilty - Any 2 + Years of experience into all POD Search,shopping,video,display,policy,billing) Salary - Upto 9/ 9.5 LPA Eligibilty - Any 3 + Years of experience into all POD Search,shopping,video,display,policy,billing) Role -QA -SME -Google Ads Salary - Upto 9 LPA Location: Gurgaon *Should have excellent knowledge Google Ads PODS mandatory* No content moderation or backend exp are not eligible * No on paper SME required* Perks : Rotational shift & 5 Days only Night shift allowances -3500 Monthly Cabs facilities or reimbursement upto 7500 monthly The candidate should not have any overlap/dual employment. Should have degree/provisional certificate Notice - *Immediate- 1 Month only* To get your interview schedule, you can connect through a call or WhatsApp with our HR team members. HR Akshi - 9266541004, HR Ritika - 7042866648, HR Neha- 9266544856, HR Shivendra - 9958565900 Note: We don't charge any fees from any candidate.
Posted 1 month ago
1.0 - 3.0 years
6 - 8 Lacs
Bengaluru
Work from Office
Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together Responsibilities Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Deliver actionable audience and optimization-based insights at agreed-upon cadence. Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals Understand performance objectives and KPIs to develop successful optimization recommendations Proactively learn advanced trading and optimization techniques across all preferred platforms Strictly adhere to agreed quality and delivery timelines. Qualifications • A full-time graduate degree (Mandatory) 2 to 3 years of experience in managing programmatic campaigns (e.g. Amazon DSP, DV360 or TTD) Hands-on experience using DSPs to build and optimize campaigns across various inventory. Preferred experience – On Dv360/TTD/Amazon DSP General troubleshooting skills and strong attention to detail Working knowledge of digital marketing: display, video, social and marketing analytics A Team player & creative thinker with proven technical and analytical aptitude. Good with MS Excel and PowerPoint, who can demonstrate his/her ability to organize and consolidate multiple data sources for analysis.
Posted 1 month ago
1.0 - 3.0 years
1 - 4 Lacs
Noida
Work from Office
We are seeking a skilled Google Ads Manager to create, manage, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping. The ideal candidate will have strong experience in PPC, keyword research, and bid management. Required Candidate profile 2-3 Years of Google ads Experience Managed at least 10 Google ads account Excellent Communication Experience with Client Meetings Experience with Google Ads Agency Google Ads certified Nearby In Noida
Posted 1 month ago
2.0 - 4.0 years
6 - 8 Lacs
Bengaluru
Work from Office
Overview Location: Bangalore, Hyderabad, Chennai, Coimbatore Experience: 2-4 years Skills: DV360 - DSP having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing the day-to-day performance of campaigns on DV360. Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - TTD & DV360. Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization. Able to make compelling arguments based on data and results for more client data access. Working with the agency team to develop best-in-class solutions based on available tech. Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed. Qualifications A full-time graduate degree (Mandatory) Minimum 2-4 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms. General troubleshooting skills and strong attention to detail. Working knowledge of digital marketing: display, video, social, and marketing analytics. Proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 1 month ago
3.0 - 8.0 years
7 - 17 Lacs
Pune
Hybrid
Role & responsibilities Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
Posted 1 month ago
3.0 - 8.0 years
7 - 17 Lacs
Pune
Work from Office
Role & responsibilities Set up digital campaigns in Prisma based on media plans Coordinate trafficking, RO issuance, and billing resolutions Monitor campaign performance (impressions, clicks, conversions, ROAS) Troubleshoot delivery issues and track media flowcharts Analyze competitive data & support global operations Preferred candidate profile 3+ years of experience in Digital Marketing or Media Ops Familiarity with tools like Prisma , CM360 , GAM , GA is a plus Strong Excel & PowerPoint skills Excellent communication, analytical, and multitasking abilities
Posted 1 month ago
3.0 - 5.0 years
4 - 7 Lacs
Pune
Work from Office
Job Title - S&C Global Network - AI - CDP - Marketing Analytics - Analyst Management Level: 11-Analyst Location: Bengaluru, BDC7C Must-have skills: Data Analytics Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect. Conduct stakeholder interviews and gather business requirements Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution Prioritize CDP use cases together with the client. Create a strategic CDP roadmap focused on data driven marketing activation. Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs. Provide hands-on support and platform training for our clients. Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Business intelligence expertise for insights, actionable recommendations. Project management expertise for sprint planning Professional & Technical Skills: - Relevant experience in the required domain.- Strong analytical, problem-solving, and communication skills.- Ability to work in a fast-paced, dynamic environment. Strong understanding of data governance and compliance (i.e. PII, PHI, GDPR, CCPA) Experience with analytics tools like Google Analytics or Adobe Analytics is a plus. Experience with A/B testing tools is a plus. Must have programming experience in PySpark, Python, Shell Scripts. RDBMS, TSQL, NoSQL experience is must. Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis. Experience in deployment and operationalizing the code is an added advantage. Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools. Proficient in Excel, MS word, PowerPoint, etc Technical Skills: Any CDP platforms experience e.g., Lytics CDP platform developer, or/and Segment CDP platform developer, or/and Adobe Experience Platform (Real time CDP) developer, or/and Custom CDP developer on any cloud GA4/GA360, or/and Adobe Analytics Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Deep Cloud experiecne (GCP, AWS, Azure) Advance level Python, SQL, Shell Scripting experience Data Migration, DevOps, MLOps, Terraform Script programmer Soft Skills: Strong problem solving skills Good team player Attention to details Good communication skills Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. Qualification Experience: 3-5Years Educational Qualification: Any Degree
Posted 1 month ago
8.0 - 10.0 years
19 - 22 Lacs
Gurugram
Work from Office
Job Title - S&C Global Network - AI - CDP - Marketing Analytics - Consultant Management Level: 9-Team Lead/Consultant Location: Gurugram, DDC1A, NonSTPI Must-have skills: Data Analytics Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect. Conduct stakeholder interviews and gather business requirements Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution Prioritize CDP use cases together with the client. Create a strategic CDP roadmap focused on data driven marketing activation. Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs. Provide hands-on support and platform training for our clients. Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Business intelligence expertise for insights, actionable recommendations. Project management expertise for sprint planning Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Experience with A/B testing tools is a plus. Must have programming experience in PySpark, Python, Shell Scripts. RDBMS, TSQL, NoSQL experience is must. Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis. Experience in deployment and operationalizing the code is an added advantage. Experience with source control systems such as Git, Bitbucket, and Jenkins build and continuous integration tools. Proficient in Excel, MS word, PowerPoint, etc Technical Skills: Any CDP platforms experience e.g., Lytics CDP platform developer, or/and Segment CDP platform developer, or/and Adobe Experience Platform (Real time CDP) developer, or/and Custom CDP developer on any cloud GA4/GA360, or/and Adobe Analytics Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Deep Cloud experiecne (GCP, AWS, Azure) Advance level Python, SQL, Shell Scripting experience Data Migration, DevOps, MLOps, Terraform Script programmer Soft Skills: Strong problem solving skills Good team player Attention to details Good communication skills Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 8-10Years Educational Qualification: Any Degree
Posted 1 month ago
8.0 - 10.0 years
12 - 16 Lacs
Gurugram
Work from Office
Job Title - S&C Global Network - AI - RTCDP - Consultant Management Level: 9-Team Lead/Consultant Location: Bengaluru Must-have skills: Web Analytics Tools Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Technical Skills: Any CDP platforms experience e.g., Lytics CDP platform developer, or/and Segment CDP platform developer, or/and Adobe Experience Platform (Real time CDP) developer, or/and Custom CDP developer on any cloud GA4/GA360, or/and Adobe Analytics Google Tag Manager, and/or Adobe Launch, and/or any Tag Manager Tool Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Deep Cloud experiecne (GCP, AWS, Azure) Advance level Python, SQL, Shell Scripting experience Data Migration, DevOps, MLOps, Terraform Script programmer Soft Skills: Strong problem solving skills Good team player Attention to details Good communication skills Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. WHATS IN IT FOR YOU As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role A Consultant/Manager for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc. Provide deep domain expertise in our clients business and broad knowledge of digital marketing together with a Marketing Strategist industry Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. Assess and audit the current state of a clients marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect. Conduct stakeholder interviews and gather business requirements Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution Prioritize CDP use cases together with the client. Create a strategic CDP roadmap focused on data driven marketing activation. Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the clients needs. Provide hands-on support and platform training for our clients. Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc. Business intelligence expertise for insights, actionable recommendations. Project management expertise for sprint planning About Our Company | Accenture Qualification Experience: 8 to 10 Years Educational Qualification: B.Com
Posted 1 month ago
5.0 - 10.0 years
9 - 12 Lacs
Kolkata
Hybrid
Provide ad operations and/or AdTech operations expertise Execute and help implement an AdTech compliance program Strong understanding of Programmatic Ad Eco system and Retail Media bidding advertisement. YouTube, Connected TV and Video Ads advertisement and hands on ad set up experience. Design and implement advertising solutions tailored for retail media needs. Build operational systems that enhances the productivity of our Ad Operations team Collaborate with other departments and stakeholders to identify and solve complex problems Continuously testing and improving software solutions to ensure optimal performance and user experience Create and manage strong relationships with DSPs and other relevant players in the ad tech space that can help our clients achieve their objectives. Spearhead initiatives to refine and expand digital media services. Collaborate with a diverse team of experts to drive innovation. (data scientists, developers, engineers, clients and stakeholders). Ensure seamless integration and service delivery. Apply the latest industry trends and best practices to achieve our clients outcomes Stay abreast of media regulations and trends affecting digital advertising. Build highly performant AdTech platforms that will support our future growth in the Ads Space Qualifications: 5 years experience in advertising operations (AdTech ops) and/or revenue operations (Revops). Strong understanding of DSPs , digital advertising ecosystems, ad networks, and/or advertising exchanges. Demonstrated excellence in client relationship management. Demonstrated ability to build and work across teams. Experience in Technical Solutions Architecture and design leadership. Manage multiple projects and prioritize tasks effectively Broad knowledge across multiple technology areas Marketing Operation, Ecommerce Domain and Retail Media . Strong organizational skills and attention to detail. Ability to work independently and as part of a team. Tools: Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360, Programmatic, Campaign Manager 360, Google Ad Manager , TTD Power-Bi, Excel, PowerPoint will be a plus point. YouTube, Videos, CTV related ad platforms.
Posted 1 month ago
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