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2.0 - 6.0 years

0 Lacs

kolkata, west bengal

On-site

You will be responsible for developing and managing performance marketing strategies across various channels such as Google Ads, Facebook, Instagram, Display Networks, and other digital platforms. Your role will involve overseeing and optimizing paid search (PPC), paid social, affiliate marketing, and programmatic campaigns to achieve business objectives. It will be crucial to create targeted strategies that drive online sales, lead generation, and customer acquisition. In terms of budget and spend management, you will monitor and allocate the digital marketing budget effectively across different platforms to ensure maximum return on investment (ROI). Tracking and optimizing cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLTV) will be essential aspects of your responsibilities. Data analysis and reporting will be a key part of your role. You will analyze and report on key performance metrics such as traffic, conversion rates, CPA, ROAS, and other KPIs. By leveraging data and analytics, you will derive insights and provide optimization recommendations for future campaigns. Regularly creating and presenting performance reports for senior leadership and stakeholders will also be part of your responsibilities. Collaboration with SEO and content teams is necessary to align paid media efforts with organic strategies for enhanced search performance. You will work closely with the creative team to develop and test ad creatives and landing pages to improve overall performance. Continuous testing and optimization of copy, creatives, offers, and landing pages will be crucial to enhance conversion rates and user experience. Staying updated with retail industry trends, digital marketing best practices, and competitor strategies will be important for your role. Conducting competitive analysis to identify growth opportunities and benchmarks will also be part of your responsibilities. Collaborating with eCommerce, product, design, and analytics teams is essential to ensure alignment of marketing objectives and successful campaign execution. Managing relationships with external agencies and vendors for campaign execution will also be part of your role. To qualify for this position, you should have a Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). A minimum of 2 years of experience in performance marketing, preferably in a retail or eCommerce environment, is required. Strong understanding of paid media channels such as Google Ads, Facebook Ads, Instagram, Affiliate, and Programmatic is essential. Proficiency in tools like Google Analytics, Facebook Ads Manager, Google Tag Manager, and Excel or Google Sheets for data analysis and reporting is necessary. Familiarity with A/B testing, conversion rate optimization, and website analytics is also required. The ability to work in a fast-paced environment, manage multiple campaigns simultaneously, and possess excellent communication, project management, and team collaboration skills are important for this role. Preferred qualifications include experience with marketing automation tools like HubSpot, Klaviyo, or similar platforms, knowledge of SEO best practices, experience in budget management for large-scale campaigns, and certifications in Google Ads, Facebook Blueprint, or other relevant platforms.,

Posted 1 week ago

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0.0 - 4.0 years

0 Lacs

chandigarh

On-site

As a Performance Marketer (Media Buyer) at Unbiasys Media, you will collaborate with clients, internal teams, and external partners to develop and execute strategies that drive conversions, boost revenue, and elevate brand visibility. Your responsibilities will include managing paid advertising campaigns on various platforms, conducting market research, analyzing campaign performance, and optimizing key performance indicators. You will work closely with creative, content, and landing page development teams to ensure seamless campaign execution and alignment with overall marketing strategies. Staying abreast of industry trends and best practices, you will implement A/B testing, landing page optimization, and conversion rate optimization initiatives to enhance campaign effectiveness. Your role will also involve preparing performance reports, presenting findings to clients, and providing actionable recommendations for campaign optimization and growth. Building strong relationships with clients and serving as a trusted advisor on performance marketing initiatives will be key to your success in this position. To excel in this role, you should have knowledge of paid advertising platforms such as Google Ads and Facebook Ads Manager, as well as experience with analytics tools like Google Analytics and SEMRUSH. Strong communication skills, both written and verbal, are essential for presenting complex ideas to clients and internal stakeholders. A self-motivated and results-oriented approach, coupled with a passion for continuous learning and innovation in performance marketing, will set you up for success in this dynamic role. If you are ready to make a significant impact on our client's marketing initiatives and thrive in a fast-paced, data-driven environment, we encourage you to apply. Submit your resume, cover letter, and relevant portfolio or case studies showcasing your experience in performance marketing to join our team at Unbiasys Media. Please note that this position is for a 6-month internship with a stipend ranging from 8k to 10k per month.,

Posted 2 weeks ago

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0.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

"1. Set up, launch, and manage digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, Display networks, and more 2. Monitor campaigns to ensure proper pacing, delivery, and budget management 3. Coordinate the technical aspects of ad trafficking, including creative asset uploads, tracking tag implementation, and ad verification 4. Ensure accurate ad targeting and placement according to campaign requirements 5. Regularly review performance metrics and optimize campaigns to meet KPIs and objectives 6. Address technical issues related to ad delivery, tracking, and performance promptly 7. Create campaign performance reports 8. Collaborate with technology vendors, third-party partners, and ad exchanges to ensure seamless delivery of campaigns" 9. Manage client expectations and ensure satisfaction by delivering high-quality service and results. 8. Assist in pitching new business by creating strategic proposals, plans, and presentations tailored to prospective clients. 9. Acts as a point of contact for clients, addressing inquiries and providing regular updates on campaign performance. Show more Show less

Posted 1 month ago

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3.0 - 7.0 years

0 Lacs

uttar pradesh

On-site

As a SEO Specialist at our company, you will be responsible for developing and implementing SEO strategies to enhance organic search visibility, boost search rankings, and attract specific traffic to our websites. Your key duties will include conducting thorough keyword research, optimizing website content for both on-page and off-page SEO, and continuously monitoring, analyzing, and reporting on SEO performance using tools such as Google Analytics, Search Console, SEMRush, or Ahrefs. Collaboration will be a crucial aspect of your role as you work closely with content creators and developers to ensure that SEO best practices are seamlessly integrated into all content and website updates. Additionally, you will design and execute conversion optimization strategies across various platforms including websites, landing pages, and marketing campaigns. By analyzing user behavior and conducting A/B tests, you will strive to enhance conversion rates and maximize return on investment. Furthermore, you will take the lead in managing paid ad strategies on platforms like Google Ads, social media, and display networks, with the goal of generating leads and driving sales. Your expertise will be instrumental in tracking and reporting on the performance of marketing campaigns, providing valuable insights and actionable recommendations for continuous improvement. Join our team at Amazing Business Results, a reputable company specializing in business automation and software development since 2011, and be part of our mission to deliver exceptional results in the digital marketing landscape.,

Posted 1 month ago

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