DirectX

· Strategy & Execution o Own and drive execution of all client activation campaigns across PAN India locations. o Translate client briefs into scalable, timely and cost-effective operations plans. o Collaborate with Business Development and Client Servicing to ensure flawless delivery. · Operational Leadership o Build & lead regional and zonal operations teams PAN India. o Ensure execution standards, cost control and timely delivery for each project. o Build and enforce SOPs for campaign execution, logistics, promoter deployment, etc. · Promoter & Vendor Management o Oversee nationwide promoter network – recruitment, onboarding, training and quality control. o Build and manage relationships with execution vendors and third-party agencies. o Ensure legal compliance and documentation of promoters and vendors. · Technology & Systems Integration o Champion adoption and utilization of the internal Campaign Management System (CMS). o Work closely with the technology team to enhance tools for planning, reporting and analysis. o Drive real-time monitoring and data-backed insights from on-ground campaigns. · Budgeting & Cost Optimization o Monitor project budgets, control costs and ensure healthy gross margins. o Work with the finance team to forecast, allocate and track campaign-related expenses. o Ensure statutory compliances · People & Performance Management o Build and mentor a high-performing operations team with clear KRAs and accountability. o Drive training programs to upgrade team capabilities in line with company growth. o Implement performance metrics to evaluate internal team and external vendor success. · Risk & Crisis Management o Anticipate, identify and mitigate operational risks during campaign execution. o Create escalation protocols and response plans for field-related challenges.