AVRx is more than a collection of brands—it’s an embodiment of timeless European elegance, inspired by the cultural richness and craftsmanship of France and Italy. Founded by Ravichandran Venkataramanujam, AVRx stands as a testament to the art of living, where every creation transcends functionality to touch the heart and elevate the soul. With ventures like Gusk, our premier fragrance, and refined hospitality experiences such as Spice Empire and Townhall Sandwich, AVRx crafts moments that resonate deeply. Each brand under our umbrella reflects a commitment to exceptional artistry, meticulous attention to detail, and an enduring legacy of sophistication. At AVRx, we believe in the transformative power of vision—the notion that even the smallest detail can create a ripple of lasting impact. It’s not just about what we design; it’s about the emotions we evoke and the connections we foster. Guided by the principles of European excellence, AVRx is redefining the future of luxury, blending tradition with innovation to shape experiences that linger in memory and inspire the pursuit of life’s most profound moments. Bienvenue à AVRx. Benvenuti nel nostro mondo.