Job Description: We are seeking a creative and results-driven Social Media Marketing Specialist with 2 years of hands-on experience in managing social media campaigns, content creation, and blog writing. The ideal candidate will play a key role in strengthening our online presence, engaging our target audience, and supporting digital marketing efforts through compelling content across platforms. Key Responsibilities: Plan, create, schedule, and manage content across all major social media platforms (Instagram, Facebook, LinkedIn, etc.) Write engaging social media captions, blogs, and web content aligned with brand voice and SEO standards Monitor, analyze, and report on social media performance and audience engagement Stay updated with the latest social media trends, tools, and best practices Collaborate with the design and marketing team to develop promotional content and campaigns Manage community engagement – responding to messages, comments, and mentions Support SEO efforts through blog writing and keyword-driven content Requirements: Minimum 2 years of experience in social media marketing and content creation Strong writing skills with experience in blogs, social posts, and basic SEO Knowledge of social media tools (e.g., Meta Business Suite, Buffer, Canva, etc.) Familiarity with analytics tools like Google Analytics and platform insights Creativity, attention to detail, and a strong understanding of brand tone Show more Show less
Company Description Digit Us, part of the Hedge Group of Companies, specializes in Digital Marketing, Web Design, and Software Development, offering customized IT solutions to meet business needs. Based in Kerala, Digit Us leads in web development and provides comprehensive strategies such as SEO, web development, web design, and influencer marketing to drive traffic and generate leads. Leveraging global expertise and resources, the core team operates from India and is supported by specialists in the UAE. Role Description This is a full-time on-site role for a Digital Marketing Specialist located in Kozhikode. The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies, managing social media campaigns, analyzing web traffic, and optimizing digital channels to improve performance. Daily tasks include creating content for social media, monitoring online presence, and coordinating with the web design and development team to ensure cohesive marketing efforts. Qualifications Social Media Marketing and Online Marketing skills Expertise in Digital Marketing and Web Analytics Excellent Communication skills Proven experience in managing digital campaigns and analyzing their performance Degree in Marketing, Business, or related field Creative and analytical skills with an eye for detail Ability to work collaboratively with cross-functional teams Experience in web development or design is a plus