Digital PR Manager

Job Description

Roles & Responsibilities: Develop and implement effective digital PR strategies Establish and maintain relationships with influential individuals in digital mediaonline journalists, influencers, bloggers, etc. Creating and sending pitches to site owners, journalists, editors, etc. to get online press coverage Develop and maintain our media contact database and create relevant contact lists for our campaigns Gather PR campaign performance data and use these insights to create more effective future outreach plans Work with our copy and design teams to create compelling content and media kits for the campaigns Secure interviews with online publications and organize business profiling Use key metrics like impressions, click-through rates, social shares, and sales to measure the performance of your digital campaigns and create reports