Senior Manager - Marketing Sony Pictures Networks

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

As a Senior Manager Marketing at our company based in Mumbai, you will be responsible for leading and executing high-impact marketing initiatives. With over 10 years of experience in marketing, including campaign execution, BTL marketing, and digital monetisation, you will play a crucial role in driving brand campaigns, on-ground IPs, and BTL activities. Your key responsibilities will include planning and launching multi-channel product and brand campaigns, coordinating with cross-functional teams to align messaging, and optimizing campaign performance for maximum impact. You will also lead the execution of on-ground IPs and branded events, ensuring alignment with brand goals and delivering exceptional consumer experiences. In addition, you will be responsible for supervising Below-The-Line marketing campaigns such as Canter activations, School Contact Programs, and Mall activations, ensuring timely execution and quality control at all touchpoints. Collaborating with content and digital teams, you will optimize video content for YouTube monetisation and work with creators to grow reach, engagement, and revenue on the platform. Furthermore, you will plan and manage both paid and organic social media campaigns to increase brand visibility, engagement, and fan base across key platforms, tracking analytics and refining strategies based on performance. Effective allocation of marketing budgets across campaigns and channels, tracking spends, and presenting reports and financial insights to senior leadership will also be part of your responsibilities. To qualify for this role, you should hold an MBA/PGDM in Marketing or Media related field, possess strong project management and team leadership skills, and have a proven track record of executing on-ground activations and digital campaigns. A deep understanding of content marketing, influencer ecosystems, and social platforms, coupled with a strong analytical mindset and ability to work within budgets and track KPIs, will be essential for success in this position.,

Posted 6 days ago

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Senior Manager - Marketing, Sony YAY! (Kids Channel) Sony Pictures Networks India

10.0 - 12.0 years

0 Lacs

mumbai, maharashtra, india

On-site

Job Title: Senior Manager Marketing Department: Marketing Location: Mumbai Reporting To: Head Marketing Experience Required: 10+ years in marketing, with proven experience in campaign execution, BTL marketing, and digital monetisation. Job Summary: We are looking for a dynamic and experienced Senior Manager Marketing to lead and execute high-impact marketing initiatives. This role demands a strategic thinker with hands-on expertise in planning and launching brand campaigns, executing on-ground IPs and BTL activities, and driving digital monetisation and engagement. The ideal candidate will bring deep understanding of brand building, consumer engagement, and media integration with a strong grasp of budget management. Key Responsibilities: Launch Campaigns Plan, coordinate, and execute multi-channel product and brand launch campaigns. Liaise with cross-functional teams to align messaging and creative output. Monitor performance and optimize campaigns for maximum impact. On-ground IP Management Lead end-to-end execution of on-ground Intellectual Properties (IPs) and branded events. Ensure alignment with brand goals and deliver exceptional on-ground consumer experiences. BTL Activities Plan and supervise Below-The-Line marketing campaigns including: Canter activations in key markets School Contact Programs for brand outreach Mall activations and experiential events Ensure timely execution and quality control at all touchpoints. YouTube Monetisation Collaborate with content and digital teams to optimise video content for monetisation. Work with creators to grow reach, engagement, and revenue on the YouTube platform. Social Media Promotions Plan and manage both paid and organic social media campaigns. Increase brand visibility, engagement, and fan base across key platforms. Track analytics and refine strategies based on performance. Budget Management Allocate marketing budgets effectively across campaigns and channels. Track spends and ensure adherence to budget with high ROI. Present reports and financial insights to senior leadership. Qualifications & Skills: MBA/PGDM in Marketing or Media related field. 10+ years of relevant marketing experience, preferably in media, entertainment, or consumer-facing sectors. Strong project management and team leadership skills. Proven success in executing on-ground activations and digital campaigns. Deep understanding of content marketing, influencer ecosystems, and social platforms. Strong analytical mindset with the ability to work within budgets and track KPIs Show more Show less

Posted 2 weeks ago

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