Digital Media - Programmatic

You have 2.5+ years of relevant experience in Digital Media - Programmatic and you are located in Borivali, Mumbai. As a Digital Marketing Specialist, you will be proficient in Programmatic platforms such as DV360, The Trade Desk, etc. Your responsibilities will include building, managing, and optimizing ad campaigns on various platforms like DV360, in-house DSP platform, Taboola, etc. You will monitor ad campaigns throughout their lifecycle, making necessary modifications to enhance performance and troubleshoot and resolve any issues to ensure smooth execution and continuous improvement of campaign results. Your role will also involve running detailed reports and providing actionable insights on campaign performance during and post-campaign. You are expected to ensure the delivery of campaign KPIs meets or exceeds industry standards and work towards achieving and surpassing set targets for both productivity and quality, aligning with all SLA agreements. To excel in this role, you should possess proficiency in DV360 and paid social (a plus), strong analytical skills with a focus on performance optimization, the ability to troubleshoot and solve issues in a fast-paced environment, experience in creating media plans and programmatic campaign strategies, strong communication and reporting skills, and the ability to meet targets and KPIs, ensuring timely campaign delivery. This role offers an excellent opportunity to work in a dynamic environment and contribute to the success of various digital marketing campaigns.,