Digital Martech Specialist

The Digital Martech Specialist position at Ventures Advertising in Chennai is a full-time role that involves developing and implementing digital strategies, managing projects, and overseeing digital marketing efforts. The specialist will be responsible for analyzing data to optimize campaign performance and ensuring effective communication with clients and internal teams. As a Digital Martech Specialist, you will need to possess strong analytical skills to evaluate data and optimize campaign performance. Excellent communication skills are necessary for interactions with clients and team members. Experience in developing and executing digital strategies, as well as proficiency in project management for timely delivery and coordination, are key requirements for this role. In addition to these qualifications, the ideal candidate should have a solid understanding of digital marketing principles and techniques. A bachelor's degree in Marketing, Business, or a related field is required. Extensive knowledge of various digital martech tools, experience in managing end-to-end customer lifecycle management, and working with marketing automation tools and learning management systems are essential. Moreover, experience in using various digital reporting dashboard tools, familiarity with Google Analytics and other analytic tools for marketing automation, and the ability to work on-site in Chennai are important aspects of this role. Prior experience in advertising and marketing sectors would be considered a plus. If you are passionate about digital marketing, possess the necessary skills and qualifications, and are looking to work in a dynamic environment where creativity and innovation are valued, then this Digital Martech Specialist position at Ventures Advertising could be the perfect opportunity for you.,