Digital Marketing Tutor

Job Description – Digital Marketing Tutor

Company Name: IIST
Location: Kakkanad
Employment Type: Full-time

About IIST

IIST is committed to delivering world-class training and practical knowledge to students and professionals in the field of digital marketing and related domains. We aim to bridge the gap between theoretical concepts and real-world application by providing advanced training with hands-on live projects.

Position Overview

We are seeking an experienced and passionate Digital Marketing Tutor with more than 5 years of combined teaching and industry experience. The ideal candidate should be well-versed in all aspects of digital marketing and capable of training students through live projects, real-world case studies, and advanced AI-powered tools. In addition to training, the candidate will contribute to managing company digital campaigns and enhancing brand presence.

Key Responsibilities1. Teaching & Training

• Deliver engaging lectures, workshops, and live sessions on SEO, SEM, SMM, Email Marketing, Content Marketing, PPC, and Influencer Marketing.
• Design, update, and maintain the curriculum in line with industry trends.
• Provide practical training with live projects, campaign execution, and case studies.
• Mentor students on projects, assignments, and career preparation.

2. Industry & Tools Expertise

• Stay updated with AI-driven marketing tools and technologies.
• Train students in automation, analytics, and data-driven strategies.
• Demonstrate use of tools such as Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, SEMrush, Ahrefs, ChatGPT, Jasper AI, and Canva AI.

3. Project Handling & Company Contribution

• Manage and optimize IIST’s social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Plan and execute lead generation campaigns.
• Contribute to strengthening the company’s brand presence through innovative digital strategies.
• Collaborate with internal teams to manage live projects.

4. Student Engagement & Outcomes

• Inspire students to achieve measurable results in their campaigns.
• Assess performance, provide feedback, and track learning outcomes.
• Support placement activities and guide students to be job-ready.

Required Skills & Qualifications

• Experience: Minimum 5+ years (combined teaching and industry experience).
• Education: Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• Expertise in:
• SEO, SEM, SMM, PPC, Email Marketing, Content Marketing.
• Google Ads, Meta Ads, LinkedIn Ads, Analytics tools.
• AI-driven tools for automation, campaign management, and content generation.
• Proven experience in executing and managing live campaigns.
• Strong communication, presentation, and mentoring skills.
• Ability to manage multiple live projects simultaneously.
• Knowledge of branding, online reputation management, and growth marketing.

Preferred Attributes

• Prior experience as a Digital Marketing Trainer/Faculty.
• Hands-on expertise in AI-powered digital marketing workflows.
• Strong portfolio of successful campaigns with proven results in lead generation and social media growth.
• Leadership qualities, creativity, and a passion for teaching.

Job Type: Full-time

Work Location: In person