Digital Marketing Strategist

Digital Marketing Strategy:

• Plan and execute integrated digital marketing campaigns across Google, Meta, YouTube, LinkedIn, and other platforms.
• Create monthly digital marketing strategies aligned with client objectives.
• Optimize ad campaigns to improve ROI, CTR, and conversion rates.
• Conduct A/B testing for ads, landing pages, and creatives.

Content & Social Media Collaboration:

• Coordinate with content writers, designers, and video editors for campaign creatives.
• Guide content strategy based on SEO and digital performance insights.
• Ensure brand consistency across all digital platforms.

Reporting & Client Management:

• Prepare weekly and monthly performance reports.
• Analyze campaign results and present insights to clients.
• Suggest improvements and growth strategies for better outcomes.

Website & Lead Generation:

• Optimize landing pages and websites for lead generation.
• Track leads through CRM tools and digital platforms.
• Improve conversion funnels and remarketing strategies.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• Minimum 2–4 years of experience in SEO and Digital Marketing (Agency experience preferred).
• Strong knowledge of:
• Google Ads, Meta Ads
• Google Analytics & Search Console
• SEO tools (Ahrefs, SEMrush, Ubersuggest, etc.)
• Understanding of HTML, CSS & website structure (basic level).
• Excellent analytical, communication, and presentation skills.
• Ability to manage multiple client accounts simultaneously.

Key Performance Indicators (KPIs):

• Organic traffic growth
• Keyword ranking improvements
• Lead generation performance
• Conversion rate optimization
• Campaign ROI and engagement metrics

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person