Digital Marketing Specialist

Job Overview

We are looking for a creative, analytical, and result-oriented Digital Marketing Manager to lead and execute our digital marketing strategies. The ideal candidate should have strong expertise in SEO, Google Ads, Meta Ads, social media marketing, content marketing, lead generation, and overall digital brand growth.

The candidate will be responsible for planning, implementing, monitoring, and optimizing digital marketing campaigns to increase brand awareness, generate qualified leads, improve website traffic, and drive business growth.

We are looking for someone who can take ownership of marketing campaigns, manage a team, analyze performance data, and deliver measurable results through effective digital marketing strategies.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan and execute campaigns to increase brand visibility, website traffic, customer engagement, and lead generation.
• Identify new digital marketing opportunities, market trends, and growth strategies.
• Manage marketing budgets and ensure effective utilization of resources.

2. Search Engine Optimization (SEO)

• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and website audits.
• Improve organic search rankings, website visibility, and organic traffic.
• Monitor website performance using Google Search Console, Google Analytics, and other SEO tools.
• Coordinate content optimization and link-building activities.

3. Paid Advertising (Google Ads & Meta Ads)

• Plan, launch, and manage Google Ads and Meta Ads campaigns.
• Optimize campaigns for leads, conversions, traffic, and ROI.
• Manage campaign budgets, audience targeting, ad creatives, and bidding strategies.
• Analyze campaign performance and implement improvements to reduce acquisition costs.
• Prepare regular advertising performance reports.

4. Social Media Marketing

• Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Develop social media strategies, content calendars, and campaign plans.
• Coordinate with graphic designers

Pay: ₹40,000.00 - ₹81,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: In person