Digital Marketing Specialist

We are looking for a creative and result-oriented Digital Marketing Executive with strong SEO knowledge to manage and improve the school's online presence, increase brand awareness, and generate admissions through effective digital marketing strategies.

Roles and Responsibilities

Develop and execute digital marketing strategies to promote the school.

Manage and maintain the school's website and social media platforms.

Implement SEO strategies to improve website ranking on Google.

Conduct keyword research, competitor analysis, and website optimization.

Work on on-page and off-page SEO activities, including backlink building.

Create engaging content for social media, blogs, and website updates.

Manage Google Business Profile and improve local SEO visibility.

Plan and execute Google Ads and social media advertising campaigns.

Monitor website traffic, campaign performance, and lead generation.

Generate admission enquiries through digital marketing campaigns.

Prepare monthly performance reports using Google Analytics and Search Console.

Coordinate with the admissions and management teams for promotional activities.

Required Qualifications & Skills

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Minimum 2 years of experience in digital marketing.

Strong hands-on experience in SEO (Search Engine Optimization).

Knowledge of Google Analytics, Google Search Console, and Google Ads.

Experience in social media management and content marketing.

Knowledge of keyword research and SEO tools.

Good written and verbal communication skills.

Creative thinking and analytical skills.

Ability to manage multiple projects and meet deadlines.

Preferred Skills

Experience in the education or school sector will be an added advantage.

Knowledge of Canva and basic graphic designing.

Experience in lead generation and admission campaigns.

Interested candidates can share their updated CV with the HR Department.

Benefits:

• Provident Fund

Work Location: In person