Digital Marketing Specialist

About the role
We’re looking for a results-driven Digital Marketing professional to plan, run, and optimize our online marketing campaigns. You will also help our brand show up in AI-driven search, including AI Overviews, ChatGPT, Perplexity, and Gemini.

Responsibilities

• Plan and manage SEO, SEM (Google Ads), and social media campaigns
• Optimize content for AEO (Answer Engine Optimization): featured snippets, FAQs, schema markup, and voice search
• Implement GEO (Generative Engine Optimization): structure content, build authority, and earn citations so our brand appears in AI-generated answers
• Track brand mentions and visibility across AI platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews
• Run paid ads on Meta (Facebook/Instagram) and track ROI
• Create and schedule content for social media, blogs, and email campaigns
• Do keyword and topic research, plus on-page and technical SEO
• Track performance using Google Analytics and Search Console, and prepare monthly reports
• Work with the design and content team on creatives
• Generate and nurture leads through digital channels

Requirements

• [1 to 3] years of experience in digital marketing
• Hands-on knowledge of Google Ads, Meta Ads Manager, SEO tools, and Google Analytics
• Understanding of AEO and GEO concepts, structured data/schema, and how AI search engines pick sources
• Good written and verbal communication in English [and Hindi/Marathi]
• Basic knowledge of Canva or similar design tools
• Analytical mindset and ability to meet deadlines

Good to have

• Experience with tools like Semrush, Ahrefs, or AI visibility trackers
• Experience with email marketing tools (Mailchimp, etc.)
• Content writing or basic video editing skills
• Certification in Google Ads or Digital Marketing

What we offer

• Salary of ₹25,000 to ₹30,000 per month based on experience
• [Incentives / paid leaves / learning opportunities]
• Chance to work on the latest AI-search strategies
• Friendly work environment with growth opportunities

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule

Work Location: In person