Digital Marketing Specialist

Roles and Responsibilities:

• To work on digital marketing projects & teach / train the students
• Areas of work: SEO, SMO, Google Ads, App Store Optimization Facebook & Instagram Ads, Video & Content Marketing.
• To deliver SERP rank improvement for SEO projects, increase user base and user engagement/interaction for SMO projects, and improve cost/conversion for PPC projects.
• Design, implement, and analyze email marketing campaigns to nurture leads and retain customers.
• You will be required to communicate with the members of the design and content development teams and get the necessary materials you need for the projects.
• You will be required to communicate with your clients for taking inputs and sharing reports and updates. You will also be required to monitor the competition and provide suggestions for improvement to your clients.
• Stay updated on industry trends, competitor activities, and emerging digital marketing strategies to ensure our campaigns remain cutting-edge.

  Role & responsibilities

Required Candidates Profile:

• Good knowledge and understanding of digital marketing concepts, trends, and best practices.
• Excellent written and verbal communication skills.
• Sound knowledge of the latest SEO trends and Google algorithms.
• Working knowledge of web analytics tools (e.g., Google Analytics (GA4), SEMRush, Search Console, etc.).
• Good knowledge of Google Ads (Search, Display, Shopping, App Store Optimization and Video).
• Experience with B2B/B2C social media promotions - Organic & Paid.

Certifications

Why Brainware University?

• Join a dynamic and collaborative academic environment.
• Access to state-of-the-art facilities and resources.
• Opportunities for research, professional development, and collaboration.

• Competitive compensation and other comprehensive benefits.

How to Apply:

tulika.hr@brainwareuniversity.ac.in

www.brainwareuniversity.ac.in