Digital Marketing Specialist

Company Description

Brain Boosters is a tech-driven platform dedicated to connecting students with top coaching centers at affordable costs, making quality education accessible to rural and lower-middle-class learners. Our vision is to empower students with equal opportunities for education and career growth. Through skill development, AI-fueled interview preparation, and personalized learning resources, we prepare learners for success in multinational companies. Combining technology with education, we bridge the gap between talent and opportunity. Join us in revolutionizing the way students learn and achieve their aspirations.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Tiruchirappalli. The Digital Marketing Specialist will oversee day-to-day digital marketing efforts, including the development and execution of strategies across multiple online channels. Responsibilities include social media marketing, analyzing web analytics data, optimizing online marketing campaigns, and ensuring consistent communication across platforms to reinforce the brand's presence and reach.

Qualifications

• Expertise in Social Media Marketing and Digital Marketing
• Proficiency in Web Analytics and Online Marketing
• Strong Communication skills, with the ability to craft compelling and consistent messages
• Detail-oriented with data analysis skills for campaign optimization
• Knowledge of SEO/SEM strategies and tools is a plus
• Bachelor's degree in Marketing, Communications, or a related field
• Prior experience in the education or technology sector is advantageous