Digital Marketing Specialist

Job Description

Should have managed Digital Marketing projects and should have good experienced in team handling. Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards are met within budget. Designing the road map and on weekly basis showing the progress on the work update. Coordinate with internal resources and management for the flawless execution of projects. Plan and execute all website, SEO, SMO, social media and email marketing campaigns. Brainstorming new and creative growth strategies while planning, executing and measuring experiments and conversion tests. Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility. Ensuring resource availability and allocation while developing a detailed project plan to track progress. Identify trends and insights, and optimize spend and performance based on the insights. Communicate with the team and ensure all members are on board with delegated tasks. Roles and Responsibilities : Planning and executing digital marketing strategy for SaaS products using online channels. Managing and working with digital marketing and social media teams to deliver impact as per key strategic objectives (generating leads, product awareness, etc). Spearheading inbound and outbound marketing campaigns and content marketing efforts Delivering on content strategy, influencer management, and social & community management Working closely with teams like Search, Social Media and Web Analytics to improve SEO efforts Managing online distribution (paid and free) of key content created for customers Content Marketing : Social Media, Blogs, Infographic, etc Email marketing newsletters and email drips.