Job Title: Digital Marketing Specialist Location: Palarivattom Company: WohlPhysio International Pvt Ltd Industry: Physiotherapy & Rehabilitation Healthcare About Us: WohlPhysio International Pvt Ltd is a fast-growing chain of physiotherapy and rehabilitation clinics offering evidence-based care through personalized treatment. With a focus on innovation, patient experience, and clinical excellence, we are redefining the physiotherapy landscape in India. Job Summary: We are seeking a creative and data-driven Digital Marketing Specialist to lead our online presence, drive patient acquisition, and build our brand across digital platforms. The ideal candidate will have experience in healthcare marketing and be passionate about communicating impactful patient stories and service offerings through digital content and campaigns. Key Responsibilities:1. Strategy & Campaign Management Develop and execute digital marketing strategies to increase brand awareness, patient leads, and engagement. Plan and manage paid ad campaigns across Google, Facebook, Instagram, and YouTube. Optimize ad performance using A/B testing, audience segmentation, and analytics tools. 2. Social Media Management Manage content calendar and daily posting across platforms (Instagram, Facebook, LinkedIn, YouTube). Collaborate with the design and clinical teams to create engaging, educational content including videos, reels, testimonials, and infographics. Respond to comments, messages, and reviews to maintain community engagement. 3. Website & SEO Update and manage website content (clinic pages, service pages, blog). Conduct keyword research and implement on-page SEO best practices. Work with developers/designers to improve website performance and lead capture. 4. Email & WhatsApp Marketing Design and execute lead nurturing campaigns using email and WhatsApp automation tools. Monitor open rates, CTRs, and patient conversions, and improve campaign performance. 5. Analytics & Reporting Track and analyze KPIs (leads, traffic, conversions, CAC, ROI). Provide monthly performance reports and actionable insights to the management team. Job Types: Full-time, Permanent Pay: From ₹22,000.00 per month Benefits: Health insurance Leave encashment Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Palarivattom, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Digital marketing: 1 year (Preferred) Language: Malayalam (Preferred) English (Preferred) Hindi (Preferred) Tamil (Preferred) Work Location: In person Expected Start Date: 01/07/2025