Digital Marketing

Role Overview: You will be responsible for managing and optimizing paid campaigns on various platforms such as Google, Facebook, etc. Your role will involve implementing strategies to maximize ROI and achieve set goals. Key Responsibilities: - Manage and optimize paid campaigns on Google, Facebook, and other platforms - Utilize in-depth understanding of PPC campaigns and social media marketing to drive results - Implement Geo-targeting, pixels setup, targeting parameters, retargeting/remarketing, custom audience, UTM, conversion tracking, goal setting, etc. - Analyze campaign performance and make data-driven decisions to improve outcomes Qualifications Required: - 1-3 years of experience in a similar role - Hands-on experience with running paid campaigns on Google, Facebook, etc. - Deep level understanding of PPC campaigns, social media marketing, etc. - Good understanding of Geo-targeting, pixels setup, targeting parameters, retargeting/remarketing, custom audience, UTM, conversion tracking, goal setting, etc.,