Digital Marketing – SEO Executive

2 years

1 - 0 Lacs

Posted:5 days ago| Platform: SimplyHired logo

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Skills Required

Work Mode

On-site

Job Type

Full Time

Job Description

SEO Executive – Roles & Responsibilities (2 Years Experience)

1. Keyword Research & Strategy

  • Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest.
  • Identify high-value, low-competition keywords to improve rankings and organic traffic.
  • Develop and implement keyword strategies based on industry trends.

2. On-Page Optimization

  • Optimize website pages, meta titles, meta descriptions, header tags, and image alt tags.
  • Improve internal linking structure for better crawlability and engagement.
  • Ensure proper URL structure, keyword placement, and SEO-friendly content formatting.
  • Conduct content gap analysis and share recommendations.

3. Off-Page SEO & Link Building

  • Execute high-quality link-building activities such as guest posting, directory submissions, and outreach.
  • Maintain a healthy backlink profile and disavow toxic links.
  • Monitor competitor backlinks and create strategies to outperform them.

4. Technical SEO

  • Conduct regular technical audits to identify issues related to crawlability, indexing, mobile responsiveness, site speed, and schema markup.
  • Coordinate with developers to fix technical errors and improve site performance.
  • Ensure XML sitemap and robots.txt are properly updated and submitted.

5. Content SEO Coordination

  • Work with content writers to develop SEO-friendly content (blogs, landing pages, website copy).
  • Provide keyword briefs, content structure, and optimization guidelines.
  • Ensure content aligns with SEO best practices and user search intent.

6. Performance Tracking & Reporting

  • Track daily/weekly keyword rankings and organic traffic.
  • Create monthly SEO performance reports using Google Analytics, Google Search Console, and other SEO tools.
  • Analyze trends and provide insights for improvements.

7. Competitor Analysis

  • Continuously monitor competitor websites, keywords, and content strategies.
  • Identify their strengths and gaps to refine SEO strategy.

8. Collaboration & Implementation

  • Collaborate with design, development, and marketing teams to implement SEO changes.
  • Coordinate for website updates and content uploads.
  • Ensure SEO is incorporated in all digital activities.

9. Staying Updated

  • Keep up to date with Google algorithm changes, SEO trends, and best practices.
  • Experiment with new tools and techniques for better rankings.

Job Types: Full-time, Permanent

Pay: ₹10,930.05 - ₹20,889.25 per month

Work Location: In person

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