Digital Marketing – SEO Executive

SEO Executive – Roles & Responsibilities (2 Years Experience)

1. Keyword Research & Strategy

• Conduct keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest.
• Identify high-value, low-competition keywords to improve rankings and organic traffic.
• Develop and implement keyword strategies based on industry trends.

2. On-Page Optimization

• Optimize website pages, meta titles, meta descriptions, header tags, and image alt tags.
• Improve internal linking structure for better crawlability and engagement.
• Ensure proper URL structure, keyword placement, and SEO-friendly content formatting.
• Conduct content gap analysis and share recommendations.

3. Off-Page SEO & Link Building

• Execute high-quality link-building activities such as guest posting, directory submissions, and outreach.
• Maintain a healthy backlink profile and disavow toxic links.
• Monitor competitor backlinks and create strategies to outperform them.

4. Technical SEO

• Conduct regular technical audits to identify issues related to crawlability, indexing, mobile responsiveness, site speed, and schema markup.
• Coordinate with developers to fix technical errors and improve site performance.
• Ensure XML sitemap and robots.txt are properly updated and submitted.

5. Content SEO Coordination

• Work with content writers to develop SEO-friendly content (blogs, landing pages, website copy).
• Provide keyword briefs, content structure, and optimization guidelines.
• Ensure content aligns with SEO best practices and user search intent.

6. Performance Tracking & Reporting

• Track daily/weekly keyword rankings and organic traffic.
• Create monthly SEO performance reports using Google Analytics, Google Search Console, and other SEO tools.
• Analyze trends and provide insights for improvements.

7. Competitor Analysis

• Continuously monitor competitor websites, keywords, and content strategies.
• Identify their strengths and gaps to refine SEO strategy.

8. Collaboration & Implementation

• Collaborate with design, development, and marketing teams to implement SEO changes.
• Coordinate for website updates and content uploads.
• Ensure SEO is incorporated in all digital activities.

9. Staying Updated

• Keep up to date with Google algorithm changes, SEO trends, and best practices.
• Experiment with new tools and techniques for better rankings.

Job Types: Full-time, Permanent

Pay: ₹10,930.05 - ₹20,889.25 per month

Work Location: In person