Digital Marketing (SEO & AI Marketing)

Role Overview: As a Digital Marketing Specialist focusing on SEO & AI Marketing, your primary responsibility will be to develop, implement, and optimize SEO strategies to enhance website traffic, ranking, and visibility. You will also explore and integrate AI-powered marketing tools to improve customer targeting, personalization, and campaign efficiency. Moreover, you will stay updated on the latest digital marketing trends such as content marketing, social media, email campaigns, and analytics. Collaboration with product and sales teams to align marketing strategies with business objectives will be a key aspect of your role. Additionally, you will analyze performance metrics, prepare reports to evaluate campaign effectiveness, and conduct competitor and market research within the food/agri industry. Key Responsibilities: - Develop, implement, and optimize SEO strategies to improve website traffic, ranking, and visibility. - Explore and integrate AI-powered marketing tools to enhance customer targeting, personalization, and campaign efficiency. - Stay updated on the latest digital marketing trends including content marketing, social media, email campaigns, and analytics. - Collaborate with product and sales teams to align marketing strategies with business objectives. - Analyze performance metrics and prepare reports to track campaign effectiveness. - Conduct competitor and market research within the food/agri industry. Qualifications Required: - UG/PG in Agri Business Management - 5+ years of experience in Digital marketing specializing in SEO & AI - Experience in the FMCG Food Industry (Note: Contact details of the client and work location have not been provided in the job description),