Digital Marketing / Performance Marketing Executive

We are hiring a Digital Marketing & Performance Marketing Executive with strong skills in SEO, SMM, SEM, Google Ads, Content Creation, and Website Management.
Key Responsibilities :
Digital Marketing & Strategy

• Manage SEO, SMM, SEM, Email Marketing, and Content Marketing.
• Perform keyword research, on-page/off-page SEO, and follow Google algorithm updates.
• Develop strategies to enhance brand visibility, traffic, and conversions.

Performance Marketing (Must Have)

• Run and optimize campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.
• Improve metrics like CTR, CPC, CPL, ROAS, and campaign ROI.
• Conduct A/B testing for ads, audiences, and landing pages.
• Analyze performance and optimize budgets for maximum results.

Social Media & Content

• Manage social media platforms and upload regular content.
• Create posts, blogs, website content, and promotional material.
• Work with the design team for creatives and ad banners.

Website & Campaign Management

• Update and manage the company website.
• Run email campaigns and newsletters.
• Implement data-driven marketing using analytics tools.

Analytics & Reporting

• Track performance using Google Analytics, Google Ads, Meta Ads Manager, and Search Console.
• Prepare weekly/monthly reports with insights and suggestions.
• Stay updated with the latest digital marketing trends.

Desired Candidate Profile

• Strong interest in Digital & Performance Marketing.
• Good communication & creative writing skills.
• Analytical mindset and problem-solving ability.
• Ability to multitask and meet deadlines.
• Basic knowledge of landing page optimization & funnel strategy is a plus.

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person