Job Description
Digital Marketing Manager Jewellery & Luxury (Zoharet & Essencie)
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About Zoharet & Essencie
Zoharet
Every piece is intentional. Every campaign must reflect the same precision.
Digital Marketing Manager
Role Overview
Digital Marketing Manager
You will be responsible for scaling sales, strengthening brand equity, and ensuring that every digital touchpoint reflects the finesse of a luxury jewellery house.
Key Responsibilities
1. Performance Marketing & Revenue Growth
- Plan, execute, and optimise
Meta Ads, Google Ads, Shopping Ads, and retargeting funnels
specifically for jewellery categories. - Drive
online sales, lead generation, and repeat purchases
across collections. - Manage ROAS, CAC, AOV, and conversion rates with a jewellery-first lens.
- Strategise launches for new collections, festive drops, weddings, and seasonal edits.
2. Jewellery-Centric Digital Strategy
- Build end-to-end digital strategies tailored to
fine jewellery, silver, and fashion jewellery
. - Translate product nuances (craft, material, stones, finish, symbolism) into compelling digital narratives.
- Collaborate closely with design, styling, and content teams to ensure visual and tonal alignment.
3. Website, Funnel & E-Commerce Optimisation
- Own website performance across Shopify / custom platforms.
- Improve PDPs, collections pages, storytelling sections, and checkout journeys.
- Optimise SEO for jewellery-specific keywords, collections, and buyer intent.
- Oversee email, WhatsApp, and CRM funnels for high-value jewellery customers.
4. Brand & Content Direction
- Guide social and campaign content to maintain a
luxury-first aesthetic
. - Ensure consistency across digital campaigns, lookbooks, reels, ads, and editorial visuals.
- Oversee influencer, stylist, and creator collaborations from a brand-safe lens.
5. Data, Reporting & Team Coordination
- Track and analyse performance data across platforms.
- Prepare actionable reports for leadership with insights, learnings, and scale opportunities.
- Coordinate with internal teams, freelancers, agencies, and vendors.
- Own digital budgets and marketing calendars.
Key KPIs
- ROAS & Revenue Growth
- Conversion Rate & AOV
- Customer Acquisition Cost (CAC)
- Website Performance & Funnel Efficiency
- Repeat Purchase & Retention
- Brand Engagement Quality (not just reach)
Required Skills & Experience
- 47 years of experience in
digital marketing
, preferably within jewellery, luxury, fashion, or lifestyle brands
. - Proven expertise in
Meta Ads, Google Ads, and e-commerce funnels
. - Strong understanding of jewellery buying behaviour (weddings, gifting, investment, occasion wear).
- Experience working with high-quality visuals, product shoots, and brand storytelling.
- Analytical mindset with comfort in dashboards, metrics, and performance optimisation.
- Excellent communication and cross-functional coordination skills.
Preferred Qualifications
- Prior experience with
D2C jewellery brands
. - Exposure to luxury marketing, high-ticket products, or premium audiences.
- Understanding of global jewellery trends, festivals, and bridal cycles.
- Familiarity with influencer and stylist-driven campaigns.
How to Apply
+91 95099 53132
Diversity & Inclusion
At Zoharet, we believe that true luxury is inclusive. We welcome applicants from diverse backgrounds and identities, and we value authenticity, innovation, and cultural sensitivity.
