Job
Description
Role & responsibilities Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, social media, email marketing, and SEO. Plan and execute content marketing strategies to enhance brand awareness and lead generation. Oversee social media accounts and drive engagement through content creation, paid promotions, and community interactions. Optimize website and landing pages for conversions and search engine rankings. Analyze and report on key performance metrics using tools like Google Analytics, Search Console, and marketing automation platforms. Manage online advertising budgets and ensure efficient spending for maximum ROI. Coordinate with the design and development team for creative requirements, website updates, and campaign assets. Stay updated with the latest trends in digital marketing, algorithm changes, and best practices. Develop and manage partnerships with influencers, affiliate marketers, and third-party agencies. Implement marketing automation tools to streamline campaign execution and reporting. Preferred candidate profile Bachelor's degree in Marketing, Business, Communications, or a related field. Proven experience (3+ years) in digital marketing, preferably in a managerial role. Strong expertise in Google Ads, SEO, SEM, and social media advertising. Proficiency in content marketing, email campaigns, and performance tracking tools. Hands-on experience with marketing automation platforms (HubSpot, Mailchimp, etc.). Excellent analytical skills and the ability to interpret data to make informed decisions. Strong project management skills and the ability to handle multiple campaigns simultaneously. Creative mindset with the ability to develop engaging and conversion-driven campaigns. Knowledge of e-commerce marketing and Shopify (preferred but not mandatory). Important Skills: Google Ads, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Performance Marketing, Marketing Automation, Google Analytics, PPC, Branding, Online Advertising, Affiliate Marketing, Web Analytics. Perks and benefits Competitive salary and performance-based incentives. Opportunities for professional growth and learning. Collaborative work environment with a dynamic team.
