Digital Marketing Manager

Job Description – Digital Marketing Manager

Company: SIEC Education Pvt. Ltd.

Experience: 4–5 Years

Industry Preference: Education / EdTech / Study Abroad

Employment Type: Full-Time

Location: Delhi, Janakpuri Easr

About SIEC Education

SIEC Education Pvt. Ltd. (Sonya International Education Centre) is an established name in the international education and study-abroad industry, helping students achieve their global education aspirations. With a strong presence across multiple locations, SIEC provides services in overseas education counselling, university admissions, migration, and test preparation.

Role Overview

We are looking for a dynamic and result-oriented Digital Marketing Manager with 4–5 years of hands-on experience in planning, executing, and managing digital marketing strategies. The ideal candidate should have prior exposure to the EdTech, Education, or Study Abroad industry, with a strong understanding of lead generation, digital campaigns, brand positioning, and performance marketing.The candidate will be responsible for strengthening SIEC's digital presence, generating quality student leads, improving campaign performance, and driving business growth through various digital channels.

Key Roles & Responsibilities

1. Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with organizational goals.
• Plan and manage digital campaigns across multiple platforms.
• Identify opportunities to improve brand visibility, audience engagement, and lead generation.

2. Performance Marketing & Lead Generation

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Drive quality leads for study-abroad programmes, test preparation, and other business verticals.
• Monitor campaign performance, CPL, CAC, conversion rates, and overall ROI.
• Optimize advertising budgets to maximize campaign effectiveness.

3. SEO & Website Management

• Oversee on-page and off-page SEO strategies to improve organic rankings.
• Manage website performance, landing pages, content optimization, and conversion rates.
• Work on keyword research, organic traffic growth, and search engine visibility.

4. Social Media & Brand Management

• Develop and oversee social media strategies for platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Ensure consistent brand communication across all digital platforms.
• Plan content calendars, campaigns, promotional activities, and audience engagement initiatives.
• Coordinate with graphic designers, content writers, and video editors.

5. Analytics & Reporting

• Track and analyze digital marketing performance using Google Analytics 4, Google Search Console, and advertising dashboards.
• Prepare regular performance reports and provide actionable insights.
• Identify trends, audience behaviour, and opportunities for campaign improvement.

6. Team Management & Coordination

• Lead and coordinate the digital marketing team, ensuring timely execution of campaigns.
• Collaborate with internal teams, including admissions, counselling, operations, and management.
• Manage external agencies, vendors, and marketing partners wherever required.

Required Skills & Qualifications

• 4–5 years of relevant experience in Digital Marketing.
• Prior experience in EdTech, Education, Study Abroad, or a similar lead-generation-driven industry is highly preferred.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of SEO, SEM, social media marketing, and content strategy.
• Experience with Google Analytics 4, Google Search Console, and reporting tools.
• Strong understanding of lead funnels, CRM integration, and conversion optimization.
• Excellent analytical, communication, and team management skills.
• Ability to manage multiple campaigns and deliver measurable results.

Preferred Candidate Profile

• Candidates with experience in education consultancy, overseas education, EdTech, or test preparation businesses will be given preference.
• Should understand student acquisition funnels and education-related audience behaviour.
• Must have a performance-driven approach with the ability to balance lead quality, cost efficiency, and brand building.
• Should be comfortable working in a fast-paced and target-oriented environment.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person