Digital Marketing Manager

Job Description: Digital Marketing Executive – Jewellery Brand

Position: Digital Marketing Executive
Industry: Jewellery
Experience: 2–4 Years
Location: Panvel
Employment Type: Full-time

About the Role

We are looking for a creative, energetic, and result-oriented Digital Marketing Executive to manage the digital presence, brand communication, marketing campaigns, and events for our jewellery brand.

The ideal candidate should have a good understanding of social media marketing, content creation, influencer collaborations, and event planning, along with a passion for fashion, jewellery, and luxury branding.

Key Responsibilities

1. Digital Marketing & Social Media

• Manage the brand's social media platforms, including Instagram, Facebook, Pinterest, and other relevant channels.
• Plan and execute monthly social media calendars.
• Create engaging content ideas, reels, stories, posts, and campaigns to promote jewellery collections.
• Coordinate with photographers, videographers, graphic designers, and content creators.
• Monitor social media engagement, reach, followers, and campaign performance.
• Manage digital marketing campaigns and coordinate with agencies for paid advertisements.
• Maintain consistent brand communication and visual identity across all platforms.

2. Event Planning & Management

• Plan, coordinate, and execute jewellery exhibitions, launches, pop-ups, trunk shows, and promotional events.
• Manage event logistics, venue coordination, décor, branding, invitations, and guest lists.
• Coordinate with vendors, event agencies, influencers, celebrities, and VIP clients.
• Handle pre-event promotions, live event coverage, and post-event marketing.
• Ensure smooth execution of events while maintaining the brand's premium image.
• Explore opportunities for collaborations, exhibitions, and brand activations.

3. Influencer & PR Management

• Identify and collaborate with fashion influencers, lifestyle bloggers, and jewellery creators.
• Coordinate influencer campaigns, gifting, product shoots, and brand collaborations.
• Build relationships with media partners, stylists, and relevant industry contacts.
• Support PR activities and brand visibility initiatives.

4. Marketing & Brand Development

• Develop creative marketing ideas to increase brand awareness and customer engagement.
• Promote new collections, festive campaigns, wedding jewellery, and special launches.
• Research market trends, competitors, and new marketing opportunities.
• Support customer engagement and lead generation through digital platforms.

Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
• 2–4 years of experience in digital marketing, preferably in jewellery, fashion, luxury, or lifestyle brands.
• Strong knowledge of Instagram and other social media platforms.
• Experience in event planning and execution is essential.
• Excellent communication, coordination, and organisational skills.
• Creative mindset with an eye for aesthetics, fashion, and luxury branding.
• Ability to multitask, manage deadlines, and work independently.
• Knowledge of Canva, Meta Business Suite, and basic analytics tools.

Ideal Candidate

We are looking for someone who is:

• Creative, proactive, and enthusiastic.
• Well-connected with influencers, event planners, and creative professionals.
• Passionate about jewellery, fashion, and luxury brands.
• Comfortable managing both online marketing and offline events.
• Capable of taking ownership of marketing activities from planning to execution.

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person