Digital Marketing Manager

Job Description – Digital Marketing Manager (Real Estate)

Full-Time Position Real Estate Industry

Company: Kinza Industrial Estate LLP

Job Title: Digital Marketing Manager

Location: Noida, Uttar Pradesh

Department: Marketing

Experience: 3–5 Years (Preferred)

Job Summary

We are looking for a creative, result-oriented, and experienced Digital Marketing Manager to develop, manage, and execute digital marketing strategies for our real estate projects. The ideal candidate should have strong knowledge of digital platforms, lead generation, online advertising, branding, and social media management to increase brand visibility and generate quality property leads.

Key Responsibilities

• Develop and implement digital marketing strategies to promote real estate projects.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan, execute, and monitor paid advertising campaigns through Google Ads and Meta Ads.
• Generate quality leads for residential plots, commercial properties, and other real estate projects.
• Manage and optimize lead generation campaigns to achieve marketing targets.
• Create engaging content, promotional posts, reels, videos, and digital creatives.
• Coordinate with graphic designers, video editors, and content creators.
• Monitor campaign performance, analyze data, and prepare marketing reports.
• Manage website updates, SEO, SEM, and online brand visibility.
• Track marketing budgets, cost per lead (CPL), conversion rates, and ROI.
• Research market trends, competitor activities, and new digital marketing opportunities.
• Coordinate with the sales team to ensure proper lead management and follow-ups.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3–5 years of experience in digital marketing, preferably in the real estate industry.
• Strong knowledge of Google Ads and Meta Ads.
• Expertise in social media marketing and lead generation.
• Knowledge of SEO, SEM, Google Analytics, and website management.
• Good understanding of Canva, Photoshop, or other creative tools.
• Excellent communication, leadership, and coordination skills.
• Ability to manage multiple campaigns and meet deadlines.
• Strong analytical and problem-solving abilities.

Key Performance Indicators (KPIs)

• Quality lead generation and monthly lead targets.
• Cost per lead (CPL) and advertising ROI.
• Social media growth and engagement.
• Campaign performance and conversion rates.
• Website traffic and brand visibility.
• Marketing budget utilization and optimization.

What We Offer

• Competitive salary based on experience and skills.
• Growth and career development opportunities.
• Opportunity to work on multiple real estate projects.
• Professional and collaborative work environment.

Interested candidates can share their updated resumes with the HR Department of Kinza Industrial Estate LLP.

Pay: ₹14,000.00 - ₹60,000.00 per month

Work Location: In person