Digital Marketing Manager

DIGITAL MARKETING SPECIALIST

Performance Marketing | SEO | Lead Generation | Marketing Automation LOCATION Bengaluru, Karnataka EXPERIENCE 1 year and above EMPLOYMENT Full-Time

About NexEdge

NexEdge is a learning and workforce transformation partner helping students, professionals, educational institutions, and enterprises build future-ready capabilities through industry-aligned training, technology solutions, consulting, and professional development. We connect learning with industry requirements through practical programs, technology-driven solutions, and measurable outcomes.

About the Role

We are looking for a hands-on Digital Marketing Specialist to strengthen our digital presence, generate qualified leads, and support business growth. The ideal candidate will have practical exposure to paid advertising, SEO, social media, website optimisation, and marketing analytics, and will be comfortable using campaign data to improve performance. You will work closely with business development and sales teams to align marketing activity with lead quality and conversion goals.

Key Responsibilities

1. Performance Marketing & Lead Generation

Plan, execute, and optimise campaigns across Google Ads and Meta Ads.

Manage campaign budgets, audience targeting, keywords, remarketing, and A/B testing.

Track CPL, CTR, CPA, conversion rates, and ROAS; recommend changes to improve campaign efficiency.

Generate qualified leads for training programs, institutional partnerships, and business offerings.

Coordinate with sales teams to review lead quality, follow-ups, and lead-to-conversion performance.

2. SEO & Website Management

Execute on-page, off-page, and basic technical SEO activities to improve organic visibility and traffic.

Conduct keyword research, competitor analysis, content optimisation, and website audits.

Update website content, landing pages, metadata, internal links, and calls to action.

Identify opportunities to improve user experience, website performance, and landing-page conversion rates.

3. Social Media & Content Marketing

Plan and maintain content calendars for LinkedIn, Instagram, Facebook, and other relevant channels.

Coordinate or create creatives, reels, videos, carousels, captions, and campaign content.

Align content with brand positioning, audience needs, and campaign objectives.

Monitor reach, engagement, follower growth, website traffic, and social media-generated leads.

4. Email Marketing & Automation

Execute email campaigns and WhatsApp communication workflows for lead nurturing and engagement.

Support audience segmentation, follow-up sequences, re-engagement campaigns, and automated workflows.

Connect marketing forms and campaigns with CRM systems to support lead tracking and sales follow-ups.

Maintain accurate lead records and support timely communication across the marketing funnel.

AVVNexEdge | CAREERS

AVV NexEdge Pvt. Ltd. | Internal Recruitment Use

5. Analytics, Tracking & Reporting

Track website traffic, campaign performance, leads, and conversions using GA4 and Google Search Console.

Support conversion tracking using Google Tag Manager, Meta Pixel, and UTM parameters.

Prepare daily, weekly, or monthly performance reports and dashboards as required.

Analyse campaign trends and recommend improvements to targeting, budgets, creatives, landing pages, and conversion rates.

Required Skills & Qualifications

At least 1 year of practical experience in digital marketing, performance marketing, or a related role.

Hands-on exposure to Google Ads and Meta Ads campaign setup, monitoring, or optimisation.

Understanding of lead generation and metrics such as CPL, CPA, CTR, conversion rate, and ROAS.

Working knowledge of SEO, keyword research, website optimisation, and content marketing.

Familiarity with GA4, Google Search Console, and preferably Google Tag Manager.

Basic understanding of CRM tools such as HubSpot or Zoho and email or WhatsApp marketing workflows.

Analytical thinking, attention to detail, communication skills, and the ability to manage multiple priorities.

Preferred Background

•Experience in EdTech, education, professional training, SaaS, technology services, or B2B marketing.

•Experience generating leads for courses, certifications, institutional partnerships, or enterprise services.

•Familiarity with WordPress, Canva, landing-page optimisation, and basic video editing tools.

•Exposure to marketing automation, CRM integrations, and campaign attribution.

•Relevant certifications or a portfolio of campaigns and case studies are an advantage.

Performance Expectations

•Consistent generation of relevant leads through paid and organic channels.

•Improvement in campaign efficiency, lead quality, and conversion performance.

•Growth in organic visibility, website traffic, and meaningful digital engagement.

•Reliable conversion tracking, clear reporting, and data-informed recommendations.

Not a Fit For

•Candidates whose experience is limited to social media posting without exposure to digital campaign execution.

•Candidates with only theoretical knowledge of paid advertising, SEO, or analytics.

•Candidates unable to explain campaign metrics, optimisation decisions, or results from their work.

Application Requirement

Applicants should be prepared to discuss campaigns they have worked on, platforms used, lead-generation results, campaign metrics, and optimisation decisions. A portfolio, campaign case study, or sample report is an advantage.

Pay: ₹25,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person