Digital Marketing Manager - Paid Media

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Job summary

We're looking for an experienced Paid Media Manager to lead performance-driven digital campaigns across search, social, and programmatic channels. You'll collaborate closely with our cross-functional strategists and clients, ensuring the seamless execution and optimization of multi-channel marketing initiatives. This role demands both strategic leadership and hands-on expertise in Google Ads and Meta (Facebook/Instagram) campaigns.

Key Responsibilities

• Manage and mentor a small team (12) of digital marketing strategists or buyers.
• Plan, execute, and optimize SEM campaigns (Google Search, Shopping, YouTube) and paid social campaigns (Meta, TikTok, etc.).
• Oversee integrated digital campaigns across search, social, display, and programmatic platforms to meet client goals.
• Actively analyze campaign performance data and derive actionable insights to improve ROI.
• Build and maintain strong client relationships, ensuring performance targets are met.
• Collaborate with internal and cross-regional teams (including North America) on media strategy alignment.
• Continuously refine internal processes to improve campaign efficiency and reporting quality.
• Stay up to date on emerging SEM, paid media, and digital marketing trends.

Qualification

• 3+ years of hands-on experience managing paid campaigns in Google Ads and/or Search Ads 360 (including Shopping and YouTube).
• Experience with Meta Ads Manager for Facebook/Instagram campaigns.
• Strong background in SEM, paid social, and performance marketing.
• Prior agency experience highly preferred.
• Proven leadership experience managing a small team.
• Excellent client management, communication, and analytical skills.
• Proficiency with tools like Google Analytics, Google Ads, Meta Ads Manager, and Excel.
• Bachelor's degree in Marketing, Communications, or related field.