JOB DESCRIPTION
Digital Marketing Manager – End-to-End Digital & Performance Marketing
Company: Anjali Mukerjee Health Total Pvt. Ltd. (AMHT)
Department: Marketing
Reporting To: Management / Business Head
Location: Mumbai, Khar West
Joining Preference: Immediate joiners or candidates with a maximum notice period of 15 days preferred.
1. Role Objective
To independently manage and strengthen AMHT’s end-to-end digital presence, performance marketing, website, online lead generation and digital brand communication. The role will be responsible for driving qualified leads, improving customer acquisition efficiency, optimizing digital marketing spends and building a consistent brand presence across all online platforms.
The candidate will lead digital marketing execution in coordination with the existing performance marketing resource and the proposed Graphic Designer, ensuring that digital activities translate into measurable business growth.
2. Key Responsibilities
A. Performance Marketing & Lead Generation
- Plan, execute and optimize paid digital campaigns across Google Ads, Meta Ads and other relevant platforms.
- Develop integrated SEM, SEO and SMM strategies to generate quality leads and improve customer acquisition.
- Monitor campaign performance, lead quality, cost per lead (CPL), cost per acquisition (CPA), conversion rates and return on advertising spend (ROAS).
- Identify new digital channels and cost-effective lead generation opportunities.
- Work closely with clinic operations, sales and business teams to track lead progress, appointment bookings and conversions.
- Continuously optimize campaigns, audience targeting, creatives, landing pages and budgets to improve marketing efficiency.
- Coordinate and monitor the existing performance marketing resource to ensure clear accountability and campaign outcomes.
B. SEO & Organic Digital Growth
- Develop and execute on-page, off-page and technical SEO strategies.
- Manage keyword research, website audits, competitor analysis, content optimization and link-building initiatives.
- Drive organic website traffic, improve search visibility and strengthen local SEO for AMHT centres.
- Plan and optimize blogs, service pages and relevant health and wellness content to improve organic visibility and lead generation.
- Monitor Google Search Console and organic search performance and implement corrective actions.
C. Website Management & Conversion Optimization
- Take end-to-end ownership of AMHT’s website, including content updates, service pages, landing pages, offers, blogs and clinic information.
- Coordinate website maintenance, technical improvements, tracking implementation and new page development with developers or external vendors.
- Ensure website information is accurate, updated, user-friendly and aligned with current business offerings.
- Monitor website traffic, user behaviour, enquiry forms, conversion journeys and technical issues.
- Improve landing pages and website conversion rates to maximize the value of paid and organic traffic.
D. Social Media & Digital Brand Management
- Manage AMHT’s digital presence across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Develop monthly digital content calendars aligned with brand priorities, campaigns, offers and business objectives.
- Coordinate with the Graphic Designer to develop creatives, videos, reels, campaign assets and other digital marketing materials.
- Ensure consistent brand identity, messaging and communication across all digital touchpoints.
- Monitor engagement, reach, audience growth and social media-generated leads.
- Manage content publishing, community engagement and online reputation in coordination with relevant teams.
E. AI, Analytics & Marketing Automation
- Use AI tools to improve content creation, campaign planning, keyword research, reporting, competitor analysis and marketing productivity.
- Leverage Google Analytics 4 (GA4), Google Search Console, advertising dashboards and CRM reports to evaluate performance.
- Set up and monitor conversion tracking, campaign attribution, UTM parameters and lead funnel reporting.
- Prepare monthly performance dashboards covering marketing spends, leads, lead quality, appointments, conversions and revenue wherever attribution data is available.
- Identify opportunities for automation and process improvements across digital campaigns and lead management.
F. Branding & Marketing Communication
- Support brand positioning, digital campaign messaging, promotional offers and integrated marketing initiatives.
- Develop campaign briefs, content briefs and communication guidelines for the Graphic Designer and external partners.
- Coordinate website content, marketing collaterals, corporate presentations and business communication as required.
- Ensure that all digital communication is consistent with AMHT’s brand guidelines and approved healthcare communication standards.
G. Agency & Vendor Management
- Coordinate with website developers, SEO specialists, digital agencies and other external partners wherever required.
- Manage deliverables, timelines, budgets and performance commitments.
- Build internal capabilities to reduce unnecessary agency dependence and improve execution speed and cost efficiency.
Qualifications & Experience
- Graduate in Marketing, Business Administration, Digital Marketing or a related discipline; MBA preferred.
- Approximately 5–8 years of hands-on digital marketing experience, preferably in healthcare, wellness, consumer services or a multi-location business.
- Strong practical expertise in Google Ads, Meta Ads, SEO, social media marketing and lead generation.
- Proven experience managing and updating websites through a CMS such as WordPress or an equivalent platform.
- Working knowledge of GA4, Google Search Console, conversion tracking, CRM lead reporting and digital analytics.
- Practical experience using AI tools for marketing execution and productivity.
- Exposure to content strategy, branding, creative planning and agency/vendor management.
- Ability to independently manage multiple digital channels and translate marketing data into business actions.
Pay: ₹700,000.00 - ₹1,000,000.00 per year
Work Location: In person
