Digital Marketing Managar (PPC and SEO)

Own paid acquisition and SEO to generate qualified that convert. You will scale Google Ads and Meta Ads while building an organic engine that compounds.

Outcomes you will be measured on

• Qualified leads from paid
• Meeting rate from paid
• Cost per qualified lead
• Organic growth

What you will do:

Paid acquisition

• Plan and launch search campaigns for high intent terms
• Build Meta Lead Ads and retargeting with custom qualifier questions and auto booking
• Maintain negatives, test RSAs, scale winners by region and intent
• Implement tracking end to end with GA4, GTM, call tracking, WhatsApp click, Calendly, and offline conversions from CRM
• Run structured A B tests for ads and landing pages

SEO

• Own the SEO strategy for SG, MY, AU, UK, US markets
• Perform technical audits and fixes
• site speed and Core Web Vitals, indexation, sitemap, robots, canonical, structured data
• Plan and publish search optimized pages pillar pages
• Create calculators, cost pages, and downloadable guides to capture intent
• Build an FAQ hub that targets People Also Ask and featured snippets
• Manage ethical link outreach and digital PR with partners and communities
• Set up dashboards that track rankings, organic traffic, organic qualified leads, and assisted conversions

Must have experience

• 4 plus years in B2B lead generation covering Google Ads, Meta Ads and SEO end to end
• Proven wins ranking service pages and comparison pages that drove qualified leads
• Hands on GA4 and GTM event setup, CRM integration, and offline conversion import
• Strong landing page CRO on WordPress or similar builders
• Technical SEO basics
• CWV, schema, hreflang, internal linking, logics for canonicalization
• Excellent English communication in both spoken and written

Nice to have

• Meta Ads Lead Forms and LinkedIn Ads for retargeting
• Server side tagging basics
• Zapier or Make for lead routing
• Simple design skills for ad creatives and blog graphics
• Experience with PRM or partner co marketing is a plus

Tool stack

Google Ads, Meta Ads Manager, GA4, GTM, Looker Studio, Google Search Console, Ahrefs or SEMrush, Screaming Frog, WordPress, HubSpot or similar CRM, Calendly, WhatsApp Business, Zapier or Make

Job Type: Full-time

Pay: From ₹30,000.00 per month

Benefits:

• Paid time off

Ability to commute/relocate:

• K. K. Nagar, Madurai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Indicated your expected monthly salary in INR. Do not put negotiable.* (Required)
• Do you have Meta Ads experience?* (Yes/No)
• Do you have Google Ads experience?* (Yes/No)

Education:

• Bachelor's (Required)

Experience:

• B2B lead generation: 3 years (Required)

Language:

• English (Required)

Work Location: In person