Digital Marketing - Lead Generation for ERP-POS Software

You are a Marketing Lead Professional with expertise in online lead generation tools and AI-powered marketing strategies. Your role involves driving lead generation efforts and promoting ERP and POS software solutions in the GCC and Africa regions. **Key Responsibilities:** - Develop and execute comprehensive marketing strategies to generate leads and increase brand awareness for ERP and POS software solutions in the GCC and Africa markets. - Utilize various online lead generation tools and AI-powered marketing platforms to identify and engage potential customers effectively. - Analyze market trends and competition to identify key opportunities and stay ahead in the market. - Collaborate with cross-functional teams to create and implement targeted marketing campaigns that resonate with the audience in the GCC and African regions. - Create compelling marketing content, including blogs, social media posts, email campaigns, and website content, to attract and nurture leads throughout the customer journey. - Utilize data analytics and AI tools to measure and analyze the performance of marketing campaigns, making data-driven decisions to optimize results. - Build and maintain customer databases and segment leads to ensure personalized and relevant communication. - Monitor and report on KPIs, providing regular updates to the marketing and sales teams. - Keep up-to-date with the latest trends and advancements in online lead generation and AI marketing tools to stay at the forefront of the industry. - Attend relevant industry events, conferences, and trade shows to network and promote ERP and POS software solutions. **Qualifications:** - Proven experience as a Marketing Lead or similar role, with a focus on online lead generation and AI-powered marketing strategies. - Strong knowledge of various online lead generation tools, such as SEO, SEM, social media marketing, email marketing, and content marketing. - Familiarity with AI tools and platforms for marketing automation, customer segmentation, and predictive analytics. - Excellent analytical skills to interpret data and metrics, with the ability to draw actionable insights for continuous improvement. - Understanding of ERP and POS software solutions, particularly in the context of the GCC and African markets. - Creativity and the ability to think outside the box to develop innovative marketing campaigns. - Strong communication and interpersonal skills to collaborate effectively with cross-functional teams and engage with potential customers. - Multilingual proficiency, especially in English and Arabic, is a plus due to the diverse cultural backgrounds in the GCC and Africa regions. - Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines. If you are looking to make a significant impact on the company's growth in the ERP and POS software market, join the dynamic team and apply now to be part of this exciting journey. *Location: This position is open to candidates worldwide with a focus on the GCC and Africa regions.*,