Job
Description
Digital Marketing Executive Location:Chennai Job Type: Full Time Onsite/Remote/Hybrid:Onsite What You'll Do: Create and execute a thorough digital marketing plan in line with the overarching business goals of the organization. Stay up to date on the most recent developments in digital marketing, particularly as they pertain to the tech and travel sectors. To engage target audiences in the travel tech space, identify and utilize the most effective digital channels, including influencer marketing, social media, email, content, and search engine marketing. Develop and oversee paid advertising campaigns (like Google Ads), emphasizing audience segmentation and highly targeted niche keywords. Create enticing and pertinent advertising copy that appeals to prospective customers and generates quality traffic. Work together with the web development team to make sure landing pages are easy to use, in line with campaign objectives, and conversion optimized. Develop, produce, and disseminate interesting social media content that engages the target audience and reflects the brand voice, such as posts, stories, videos, and live sessions. To improve strategy and content direction, track social media engagement, reach, and conversion metrics. To increase brand visibility and credibility, find and cultivate connections with pertinent influences in the tech and travel sectors. Examine data from multiple marketing channels to find patterns, assess the effectiveness of campaigns, and pinpoint areas that need work. Clearly define key performance indicators (KPIs), monitor outcomes, and provide the marketing team and stakeholders with informative, data-driven reports that include practical suggestions. Create and Maintain Templates based on the requirements Who You Are: 2 Years of Experience with SaaS & marketing automation software are a huge plus Experience in Photoshop, Video Editing, Canva is an advantage Excellent communication and interpersonal skills with the ability to collaborate effectively across teams Self-motivated and results-oriented with a proactive approach to problem-solving and staying ahead of industry trends. Job Types: Full-time, Permanent Pay: ₹8,093.70 - ₹42,490.60 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift Monday to Friday Application Question(s): Experience Education: Bachelor's (Required) Location: Greams Road, Chennai, Tamil Nadu (Required) Work Location: In person
