Digital Marketing Head

Job Description – Digital Marketing Head

Location: Ovum Hospitals, Bengaluru

We are looking for an experienced Digital Marketing Head with a strong background in the hospital/healthcare industry to lead and manage digital marketing strategies, strengthen the hospital's online presence, generate patient leads and drive brand visibility.

Key Responsibilities:

• Develop and execute digital marketing strategies for hospital services and specialties.
• Manage digital campaigns across Google Ads, Meta Ads, SEO and social media platforms.
• Drive patient lead generation, enquiries, conversions and appointment bookings.
• Plan and oversee digital content, campaigns and promotional activities.
• Monitor website performance, SEO rankings, campaign ROI and lead quality.
• Coordinate with internal teams for service promotions, branding and marketing initiatives.
• Analyse campaign performance and prepare regular reports and MIS.
• Manage digital marketing budgets and optimise campaign performance.

Requirements:

• Relevant experience in digital marketing, preferably in a leadership role.
• Mandatory hospital/healthcare industry experience.
• Strong knowledge of Google Ads, Meta Ads, SEO, SEM and social media marketing.
• Experience in healthcare lead generation and patient acquisition.
• Strong analytical, communication and team management skills.

Interested candidates with relevant hospital digital marketing experience may apply to recruitment@ovumhospitals.com / 9148585365

Pay: ₹45,000.00 - ₹100,000.00 per month

Benefits:

• Flexible schedule
• Provident Fund

Work Location: In person